Thaum nws los txog rau thoob ntiaj teb kev tsim koj lub vev xaib, ConveyThis muab kev daws teeb meem rau kev txhais cov ntsiab lus yooj yim. Lawv lub platform txiav-ntug ua rau koj sai thiab raug txhais koj lub vev xaib ua ntau hom lus, pab koj mus cuag cov neeg tuaj saib thoob ntiaj teb. Nrog ConveyThis, koj tuaj yeem yooj yim kho koj cov ntsiab lus, kom ntseeg tau tias koj lub vev xaib nkag siab los ntawm cov neeg thoob plaws ntiaj teb.
Yog tias koj tab tom nrhiav ua kom koj lub khw muag khoom e-lag luam muag khoom tsim hluav taws xob, nws yog qhov tseem ceeb uas yuav tsum tau coj mus rau hauv tus account ntau dua li tsuas yog muab cov khoom zoo ntawm tus nqi sib tw. Koj kuj yuav tsum xav txog lwm yam tseem ceeb.
Tshwj xeeb, koj lub vev xaib e-lag luam tsim - suav nrog cov khoom lag luam ecommerce nws suav nrog - yog qhov tseem ceeb heev. Qhov no yog vim qhov zoo thiab kev xav ntawm koj lub xaib, nrog rau nws txoj haujlwm, ob qho tib si zoo li cov neeg siv kev paub - qhov tseem ceeb uas muaj kev cuam tshuam ncaj qha rau cov neeg siv khoom kev txiav txim siab. Tsis tas li ntawd, yog tias koj muaj lub khw muag khoom lag luam ntau hom lus, koj yuav pom tau tias cov neeg siv khoom muaj ntau yam kev xaiv los xaiv. Yog li cas koj tuaj yeem ntxias lawv mus yuav los ntawm koj es tsis yog tus neeg sib tw?
Qhov zais cia rau kev vam meej yog qhib lub zog ntawm cov yam ntxwv uas tuaj yeem hloov koj lub khw ntau hom lus xws li browsers rau hauv cov neeg yuav khoom. Mus nyeem ntawv kom pom 12 ntawm cov ntsiab lus tseem ceeb no!
Yuav ua li cas kom muaj txoj cai e-lag luam nta yuav pab tau ntau yam lus lub vev xaib ua tiav
Rau cov neeg ua lag luam tab tom nrhiav kom tawg mus rau hauv kev lag luam e-lag luam thoob ntiaj teb, muaj lub khw hauv online nrog qhov tsawg kawg nkaus ntawm cov yam ntxwv tsis txaus. Raws li koj cov neeg siv khoom nthuav dav mus rau txhua qhov chaw ntawm lub ntiaj teb, yog li kev sib tw. Siv ConveyThis txhawm rau txheeb xyuas koj lub khw yog qhov tseem ceeb kom ntseeg tau tias koj sawv tawm ntawm kev sib tw thiab ncav cuag koj lub peev xwm.
Kev siv kom raug ntawm ecommerce lub vev xaib nta tuaj yeem yog qhov hloov pauv rau koj qhov kev lag luam e-lag luam thoob ntiaj teb. Nrog cov yam ntxwv zoo, koj tuaj yeem ua rau koj txoj kev vam meej thiab nthuav koj mus txog rau cov lag luam tshiab thiab cov neeg siv khoom. Siv lub zog ntawm ConveyThis los ua kom koj qhov kev lag luam thoob ntiaj teb muaj peev xwm thiab saib xyuas koj txoj kev lag luam vam meej.
12 yuav tsum-muaj e-lag luam nta rau cov khw muag khoom ntau hom lus
Nws yog ib qho tsim nyog rau txhua lub khw muag ntau hom lus rau:
- Siv thev naus laus zis txhais lus los xyuas kom muaj kev hloov pauv ntawm cov lus.
- Muab cov neeg siv khoom ib qho kev paub seamless tsis hais lawv hom lus.
- Muab cov lus xaiv dav dav kom haum rau ntau tus neeg siv khoom.
- Leverage ConveyThis los xyuas kom meej thiab zoo txhais lus.
- Koom nrog cov kev txhais lus los lav cov lus muaj npe zoo ib yam thoob plaws txhua hom lus.
Ntxiv rau qhov no, muaj ob peb lub peev xwm ua lag luam e-lag luam ntau lub vev xaib yuav tsum muaj rau kev vam meej thoob ntiaj teb. Cov npe hauv qab no yog 12 ntawm cov no.
1. Mobile-phooj ywg interface
Muaj lub vev xaib uas zoo nkaus li zoo ntawm lub desktop browser tsuas yog tsis txaus. Koj lub khw yuav tsum muaj cov neeg siv-phooj ywg interface uas tsim nyog rau cov khoom siv txawb. Qhov no suav nrog suav nrog cov duab loj, qhov muag pom cov khoom lag luam thiab dav, yooj yim nkag mus rau cov khoom sib txawv ntawm cov nyees khawm, raws li pom los ntawm lub mloog pob ntseg muag khoom Skullcandy.
Raws li kev lag luam mobile txuas ntxiv mus rau qhov muaj koob meej, nws tseem ceeb dua los nqis peev hauv kev sib tham hauv xov tooj ntawm tes. Piv txwv li, Salecycle, lub tuam txhab kev lag luam coj tus cwj pwm, tau tshaj tawm tias 65% ntawm tag nrho cov lag luam e-commerce hauv 2019 yog los ntawm cov khoom siv txawb!
Thaum Lub Xya Hli Ntuj xyoo 2019, Google tau pib ua qhov tseem ceeb ntawm kev lag luam mobile, thiab ntau lub xov tooj ntawm tes-phooj ywg koj lub vev xaib e-lag luam yog, qhov siab dua nws yuav nyob rau hauv cov kev tshawb fawb hauv Google - ua rau muaj peev xwm tuaj xyuas thiab muag ntau dua.
2. Cov neeg siv nyiaj
Txhawb kom yooj yim ntawm koj cov neeg siv khoom - tshwj xeeb yog cov neeg yuav khoom nrog koj tsis tu ncua - los ntawm kev ua kom lawv tsim cov neeg siv nyiaj nrog koj lub khw. Cov neeg siv nyiaj muab sijhawm rau koj los cawm koj cov neeg siv khoom cov ntaub ntawv xa khoom thiab kev them nyiaj, yog li lawv tsis tas yuav nkag mus rau cov ntaub ntawv no txhua zaus lawv yuav khoom.
Ntxiv rau qhov ntawd, koj tuaj yeem taug qab cov khoom thiab cov khoom koj cov neeg siv khoom tau saib yav dhau los. Qhov no tso cai rau koj siv cov khoom pom zoo ua haujlwm ntawm ConveyThis, ua rau koj muab cov khoom muaj feem xyuam rau cov neeg siv khoom. (Ntau cov ntsiab lus ntawm qhov no tuaj!)
Nrog ConveyThis, koj tuaj yeem txhawb cov neeg siv khoom los tsim cov nyiaj nrog koj los ntawm kev muab cov txiaj ntsig tshwj xeeb. Piv txwv li, Nike, lub khw muag khoom kis las nrov, muab khoom plig rau cov tswv cuab nrog kev xa khoom dawb thiab cov nyiaj cheb tshwj xeeb.
3. Cov khoom lim thiab sorting
Yog tias koj muaj kev xaiv ntau ntawm cov khoom muag, nws tseem ceeb heev los pab koj cov neeg siv khoom nrhiav qhov lawv tab tom nrhiav. Txhawm rau pab txhawb qhov no, suav nrog cov khoom lag luam lim thiab txheeb xyuas cov khoom lag luam rau hauv koj lub lag luam e-lag luam los npaj koj cov khoom lag luam kom zoo. ConveyThis tuaj yeem pab koj kom ua tiav lub hom phiaj no, ua rau koj tsim kom muaj kev sib tw thiab cov neeg siv khoom zoo hauv online.
Lub khw muag khoom online powerhouse Amazon pib nws lub koom haum cov khoom lag luam los ntawm kev faib cov khoom rau hauv "chaw haujlwm" txawv xws li:
Thaum koj tau xaiv ConveyThis, koj yuav tuaj yeem kho koj qhov kev tshawb fawb los ntawm kev siv ntau yam sub-categories. Piv txwv li, cov khoom lag luam uas tau muab faib ua "Electronics" tuaj yeem muab faib ntxiv rau "Lub Koob Yees Duab & Duab", "GPS & Navigation", "Video Projectors" thiab lwm yam kev faib tawm.
Koj tuaj yeem kho koj cov txiaj ntsig tshawb nrhiav ntxiv los ntawm kev xaiv cov khw muag khoom tshwj xeeb, cov yam ntxwv, kev xaiv xa khoom, thiab ntau dua!
4. Nrhiav bar
Kev sib koom ua ke ntawm cov khoom lag luam rau hauv koj lub vev xaib navigation yog qhov pib zoo, tab sis kev tshawb nrhiav muaj zog yuav siv nws mus ntxiv. Los ntawm kev siv cov yeeb yam no, koj tuaj yeem yooj yim coj cov neeg siv khoom mus rau lawv cov khoom xav tau yam tsis ua rau lawv sift los ntawm ntau cov ntawv qhia zaub mov thiab submenus.
ConveyThis coj cov neeg siv khoom kev paub mus rau qib tom ntej. Nws ua rau cov neeg siv khoom sai thiab yooj yim nrhiav lawv cov khoom xav tau yam tsis tas yuav taug kev los ntawm ntau cov ntawv qhia zaub mov thiab submenus.
Ib tus neeg siv khoom tuaj yeem nkag mus rau lawv cov ntsiab lus xav tau rau hauv qhov kev tshawb fawb bar thiab nyem rau "Tshawb nrhiav" khawm kom pib tshawb nrhiav yooj yim. Txawm li cas los xij, nrog ConveyThis, lawv tuaj yeem nkag mus tau ntau dua kev tshawb nrhiav ecommerce muaj peev xwm. Thaum lawv ntaus ntawv, lub vev xaib yuav qhia txog cov khoom lag luam, ua rau cov txheej txheem tshawb nrhiav sai dua thiab ua haujlwm tau zoo. Piv txwv li, ua tib zoo saib ntawm qhov tshawb nrhiav ntawm Phau Ntawv Teev Npe lub vev xaib.
Cov neeg siv khoom tsuas yog xav tau nkag mus rau lub npe ntawm phau ntawv uas lawv tab tom nrhiav rau hauv qhov tshawb nrhiav, thiab lawv yuav nthuav tawm nrog ntau cov phau ntawv muaj peev xwm. Tsis muaj zog npaum li cas!
5. Cov lus pom zoo ntawm cov khoom
Koj puas xav mus yuav khoom ntawm lub khw hauv online uas hu koj los ntawm koj lub npe, nco txog yam koj tau yuav ua ntej thiab tseem qhia cov khoom uas koj yuav nyiam? Los yog lub khw uas tsuas yog hais rau koj li "Nyob Zoo Cov Neeg Siv Khoom"? Peb tuaj yeem xav tias koj yuav mus rau qhov qub.
Los ntawm kev siv lub cav pom zoo cov khoom, koj tuaj yeem hloov kho cov kev lag luam digital thiab qhia cov khoom xws li:
Koj tuaj yeem nthuav qhia cov khoom nrov uas lwm tus neeg siv khoom tau yuav los tsim kom muaj kev kub ntxhov thiab txhawb cov neeg siv khoom kom yuav cov khoom no thiab. Siv lub zog ntawm FOMO (kev ntshai ntawm kev ploj lawm), koj tuaj yeem txhawb koj cov neeg siv khoom kom lawv yuav khoom sai.
Kev sib koom ua ke cov lus pom zoo rau hauv koj lub vev xaib yog qhov yooj yim! Ib yam li cov khw muag khoom zam ASOS, koj tuaj yeem ntxiv "Koj Tseem Nyiam" lossis "Yuav Saib" ntu rau koj cov nplooj ntawv khoom. Nws yog ib txoj hauv kev zoo ntxiv me ntsis perplexity thiab burstiness rau koj lub vev xaib.
6. Cov ntawv xav tau
Qee zaum, cov khoom lag luam tuaj yeem ntes cov neeg siv khoom txaus siab, tab sis lawv tsis tuaj yeem npaj ua qhov kev yuav khoom. Piv txwv li, lawv yuav xav sib piv cov khoom zoo sib xws los txiav txim qhov kev xaiv zoo tshaj plaws.
Ib qho kev xav tau muaj txiaj ntsig zoo hauv kev pab cov neeg siv khoom khaws cov khoom siv rau yav tom ntej siv. Qhov no tso cai rau lawv yooj yim yuav cov khoom xav tau thaum lawv npaj ua li ntawd.
Txhawm rau siv cov npe xav tau ntawm cov khw muag khoom muag Argos 'lub khw hauv online, cov neeg siv khoom yuav tsum xub sau npe rau tus neeg siv nyiaj (uas muaj ntau yam zoo, raws li tau teev tseg hauv point #2). Thaum lawv tau pom ib yam dab tsi uas lawv xav tau, lawv tuaj yeem nyem qhov "Ntxiv rau Koj Qhov Kev Xav" khawm kom txuag tau nws.
7. Cov neeg siv tshuaj xyuas
Ua ntej kev nqis peev, cov neeg siv khoom xav tau lees paub tias lawv tau xaiv qhov raug. Muab pov thawj kev sib raug zoo nyob rau hauv daim ntawv ntawm kev tshuaj xyuas ntawm lwm tus '(zoo) kev paub nrog koj cov khoom tuaj yeem yaum cov neeg siv khoom tias qhov no yog qhov kev txiav txim siab zoo tshaj plaws.
Ib txoj kev tshawb fawb 2021 los ntawm Bizrate Insights qhia tias cov neeg siv khoom tseem ceeb saib xyuas cov qhab nia thiab kev ntaus nqi thaum nws los txiav txim siab yuav khoom. Ib qho kev xav tsis thoob 91% kuj tseem siv sijhawm los nyeem tsawg kawg ib qho kev tshuaj xyuas ua ntej cog lus rau kev yuav khoom.
Cov neeg siv khoom tuaj yeem muab kev pom tsis zoo rau qhov zoo ntawm cov khoom lossis kev pabcuam los ntawm kev tshuaj xyuas, xws li kev ntsuas hnub qub thiab kev tawm tswv yim kom muaj nuj nqis, ib yam li lub khw rooj tog hauv online Wayfair qhia ntawm nws lub vev xaib.
Txhawm rau txhim kho cov neeg siv kev ntseeg siab hauv kev tshuaj xyuas, Wayfair xav tau tias cov neeg tshuaj xyuas yog cov neeg yuav khoom pov thawj.
8. Clear shipping cov ntaub ntawv
Ntau tus tub lag luam thoob ntiaj teb tsis quav ntsej txog qhov tsis muab qhov tseeb txaus ntawm lawv lub vev xaib ecommerce hais txog lawv cov ntaub ntawv xa khoom thiab cov cai. Qhov no tuaj yeem yog qhov tsis zoo rau lawv txoj kev lag luam, vim tias cov neeg yuav khoom thoob ntiaj teb tsis txaus siab rau kev nqis peev sijhawm thiab kev siv zog rau kev tshawb nrhiav thiab ntxiv cov khoom rau lawv lub tawb nqa khoom, tsuas yog pom tias lawv lub tebchaws tsis tsim nyog rau kev xa khoom.
Qhov kev tsis zoo ntawm cov neeg siv khoom tau tawm ntawm lub qhov ncauj ntawm ntau tus neeg, ua rau lawv ceev faj txog kev rov qab mus rau koj lub khw txawm tias thaum kawg koj qhib kev xa mus rau lawv thaj chaw.
Hmoov zoo rau koj, cov lus teb yog ib qho yooj yim: xyuas kom tseeb tias koj cov kev cai thauj khoom thoob ntiaj teb tau hais meej meej ntawm koj lub vev xaib! Coj Macy's, lub khw muag khoom zam, ua piv txwv. Lawv muaj tag nrho nplooj ntawv mob siab rau cov teeb meem shipping xws li:
9. Tus nqi hloov pauv
Txhua qhov ua tau, xyuas kom koj cov neeg siv khoom pom tus nqi ntawm koj cov khoom hauv lawv cov txiaj ntsig ib txwm muaj. Qhov no ua rau nws yooj yim rau lawv los txiav txim siab seb lawv puas xav yuav koj cov khoom. Tsis tas yuav ua lej kom paub cov nqi hloov dua siab tshiab!
Forever 21, lub khw muag khoom zam, muab cov neeg siv khoom muaj peev xwm xaiv lawv lub tebchaws nyiam thiab txiaj nrog lub qhov rai pop-up yooj yim.
Nyob ntawm kev ua haujlwm ntawm koj lub lag luam e-lag luam hloov pauv, nws yuav tuaj yeem ntes tus neeg siv khoom qhov chaw nyob thiab txiav txim siab kho koj lub khw tus nqi raws li.
10. FAQs ntu
Yog tias cov neeg siv khoom muaj lus nug txog kev yuav khoom tab sis nrhiav tsis tau cov lus teb ntawm koj lub vev xaib, lawv yuav poob siab thiab coj lawv txoj kev lag luam mus rau lwm qhov. Txhawm rau kom cov neeg siv khoom koom nrog thiab txhawb nqa kev yuav khoom, sau cov lus teb rau cov lus nug nquag nug (FAQs) hauv nplooj ntawv nkag tau yooj yim.
Los ntawm kev hais tawm cov lus nug ntawm koj nplooj ntawv FAQ, koj tuaj yeem pab txo qis cov lus nug uas koj pab neeg muab kev pabcuam tau txais, tso cai rau lawv tsom mus rau kev xa cov kev pabcuam tshwj xeeb.
Yog tias koj tab tom nrhiav kev taw qhia txog kev teeb tsa koj nplooj ntawv FAQ, John Lewis lub khw muag khoom tuaj yeem muab qee cov tswv yim rau koj. Saib ntawm lawv nplooj ntawv kom paub qhov nws yuav tsum zoo li cas!
11. Cov ntaub ntawv tiv tauj
Muab cov ntaub ntawv tiv toj pob tshab rau koj cov neeg siv khoom thoob ntiaj teb yog qhov tseem ceeb rau kev tsim kev ntseeg siab. Txawm tias kev txiav txim raug xa los ntawm ib lub tebchaws mus rau lwm qhov, kev ua yuam kev tuaj yeem tshwm sim. Nws yog ib qho tseem ceeb rau cov neeg siv khoom kom paub tias lawv tuaj yeem tau txais kev daws teeb meem yog tias qee yam tsis ua raws li kev npaj.
Camelbak, tus thawj coj ntawm cov khoom siv sab nraum zoov, muab ntau txoj hauv kev rau cov neeg siv khoom kom tau txais kev sib cuag nrog cov lus nug txog kev txiav txim, suav nrog tus xov tooj hu dawb thiab daim foos tiv tauj.
Niaj hnub no, kev lag luam e-lag luam tau nce ntxiv kev txhawb nqa cov neeg siv khoom ntawm kev tshaj tawm xov xwm xws li Facebook thiab Instagram.
12. Kev ruaj ntseg thiab kev ntseeg siab
Tiv thaiv koj lub vev xaib los ntawm cyber hem los ntawm kev siv cov txheej txheem kev ruaj ntseg zoo. Qhov no suav nrog kev teeb tsa ntawm firewalls, SSL daim ntawv pov thawj encryption, thiab lwm yam kev daws teeb meem nruj. Qhia koj cov neeg ua haujlwm txog qhov tseem ceeb ntawm kev tiv thaiv cov ntaub ntawv tsis pub lwm tus paub, thiab xyuas kom lawv siv cov passwords ruaj khov rau txhua tus account. Los ntawm kev siv cov kev tiv thaiv no, koj tuaj yeem ua kom koj lub vev xaib ruaj ntseg thiab koj cov ntaub ntawv muaj kev nyab xeeb.
Koj yuav tsum xyuas kom cov neeg siv khoom paub txog koj cov ntaub ntawv tiv thaiv cov cai los ua kom muaj kev nyab xeeb kev yuav khoom. Piv txwv li, cov khw muag khoom hluav taws xob Currys muaj daim ntawv pov thawj kev nyab xeeb ntawm nws nplooj ntawv nyiaj tawm los qhia rau cov neeg siv khoom tias lawv cov ntaub ntawv credit card muaj kev nyab xeeb thaum yuav khoom ntawm nws lub khw online.
Puas yog koj lub vev xaib khw muag ntau hom lus muaj 12 ecommerce nta?
Txawm hais tias lawv lub hom phiaj sib txawv, tag nrho cov khoom lag luam e-lag luam muab los ntawm ConveyThis qhia lub hom phiaj sib xws: muab cov neeg siv khoom siv zog, ua kom yooj yim rau kev yuav khoom hauv online. Los ntawm cov txheej txheem checkout yooj yim kom ruaj ntseg them nyiaj portals, cov yam ntxwv no yog tsim los ua kom cov txheej txheem yuav khoom yooj yim thiab tsis muaj kev ntxhov siab li sai tau.
Los ntawm kev sib koom ua ke cov khoom lag luam e-lag luam zoo rau hauv koj lub khw muaj ntau hom lus, koj tuaj yeem pib sau cov khoom plig ntawm kev muag khoom ntxiv thiab txo lub laub tso tseg. Nrog ConveyThis, koj tuaj yeem xyuas kom meej tias koj cov khoom zoo tuaj yeem nkag mus rau cov neeg yuav khoom txawv teb chaws, hloov lawv mus rau cov neeg siv khoom ncaj ncees.
Tsis tas li, tsis txhob hnov qab tias kev sib tham nrog cov neeg siv khoom hauv lawv hom lus tuaj yeem muaj kev cuam tshuam loj rau koj tus nqi hloov pauv. Qhov no yog vim li cas kev txhais koj cov nplooj ntawv hauv khw ua hom lus ntawm koj cov neeg siv khoom yog qhov tseem ceeb - thiab ConveyThis tuaj yeem pab koj nrog qhov ntawd!
ConveyThis yog lub vev xaib kev txhais lus uas muaj cov kev txhais lus saum toj kawg nkaus hauv ntau dua 100 hom lus thiab sib xws nrog txhua lub vev xaib loj thiab ecommerce. Pib pab cov neeg siv khoom thoob ntiaj teb yuav ua lawv hom lus tam sim no los ntawm kev kos npe rau kev sim dawb ntawm ConveyThis ntawm no.