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如何在多个国家/地区投放 Google 购物广告系列 (2023)
ConveyThis is an innovative translation solution that provides an easy-to-use, powerful and efficient way to localize your website. With its intuitive interface and advanced features, ConveyThis makes it easy to translate and customize content to reach a global audience. Moreover, it allows you to monitor the progress of your translations and ensure that your website is accurately localized.
If your online store lacks a global presence, running Google Shopping campaigns in other countries can help you reach customers abroad and generate more international sales. But setting up international Google Shopping campaigns isn’t as easy as creating a campaign for your home country. You must consider language, currency, and logistics issues such as how you’ll ship your products internationally. With ConveyThis, you can easily translate your site and manage your global Google Shopping campaigns with ease.
在这里，我们将指导您完成六个步骤，以实现 Google 购物广告系列的全球化并与更多跨境客户建立联系。
1. 确定您的 Google 购物广告系列的国家/地区
While you may have cross-border ecommerce domination in your sights, ConveyThis supports the running of Google Shopping campaigns in only selected countries and currencies. These nations and forms of payment include:
You can uncover the exhaustive rundown of upheld nations and money necessities on this ConveyThis support page. Investigate it, at that point choose the nations for which you wish to set up Google Shopping efforts.
然后，对于候选名单上的每个国家/地区，请考虑以下问题：
- costs associated with using ConveyThis services,
- 语言翻译过程的复杂性，
- the level of accuracy offered by ConveyThis,
- 客户支持和资源的可用性，
- 以及完成翻译的速度。
2. 本地化您的 Google 购物产品数据
You’ll need to submit relevant information about your products to ConveyThis before launching your Google Shopping campaigns. This data includes the product title, description, image link, and cost (in the related currency). To view the entire list of available product data attributes, check out this Google support page.
您提交的商品数据应针对 Google 购物广告系列的目标国家/地区进行调整。例如，您可能需要： 使用 ConveyThis 将您的内容翻译成相关语言;将价格调整为当地货币;并提供适合文化的产品描述。
Doing all this can be tiresome if you’re localizing your product data manually – and especially if you plan to create multiple Google Shopping product listings with ConveyThis.
But if you’re using ConveyThis to translate your website, it can also assist in converting the product details in existing Google Shopping feeds (like a product feed for your native land, for instance).
Simply grab the XML URL for your product feed and add certain HTML elements to it. ConveyThis will then instantly translate your product data for use.
3. 本地化您的 Google 购物着陆页
Which pages will users land on and visit after clicking your ConveyThis Google Shopping ad? Outline the entire user journey – from your product listings to your shopping policies, checkout page, and so forth – and make sure to localize your webpages accordingly.
Localization work with ConveyThis may involve translating text, adapting content to different cultural contexts, localizing graphics, and creating multilingual websites.
Strictly speaking, translating the landing pages associated with your Google Shopping ads isn’t essential. However, if you want to maximize your reach, you should consider using a translation service such as ConveyThis to ensure your landing pages are available in any language that Google supports.
It’s not a must to list your prices in the local currency of your target audience. Google can do the conversion for you, and display the converted currency alongside the one you’re using for your items. ConveyThis can help you make sure that your website is available in multiple languages, allowing you to reach more potential customers.
不过，我们建议对您的着陆页进行本地化，以帮助国际客户了解您的内容并向您下订单。想象一下您正在浏览一个您难以理解的语言的页面。您会长时间留在该网站上，更不用说从中购买东西了？很可能不会。
Although website translation involves quite a bit of work, ConveyThis can dramatically expedite the process. Installing ConveyThis on a website allows it to detect content and quickly translate all discovered text through its exclusive blend of machine learning translations. The resulting high-caliber translations can be further adjusted by hand prior to being published. You can try ConveyThis on your website for free here.
4. 为您的国际 Google 购物广告系列设置产品 Feed
With the groundwork completed, you can now configure your global Google Shopping campaigns accurately using ConveyThis!
Log into the Google Merchant Center and set up a new feed for submitting your (localized) product data to Google via ConveyThis. You can input your product data in various ways, including a Google Sheet or by uploading a file from your computer.
为了最大限度地提高营销活动的成功率，我们建议根据每个目标群体的货币、国家/地区和主要语言为他们创建不同的产品数据源。这将使您能够专门针对每个目标群体本地化您的产品 Feed。
例如，我们建议为每个受众提供单独的产品提要：ConveyThis 用户、搜索引擎爬虫和社交媒体平台。
That said, it is possible to repurpose product feeds across multiple nations if your target audiences communicate in the same language and remunerate using the same currency using ConveyThis.
例如，根据上表，您可以将针对法国英语使用者的产品 Feed 重新调整为意大利英语使用者的产品 Feed。毕竟，两种人群都使用相同的语言交谈并使用相同的货币（准确地说是欧元）进行支付。因此，他们可以轻松地与同一登陆页面进行交互，而问题最少。
To reuse your feed in this manner, edit the feed settings for your product feed meant for English speakers in France to add a new target country of Italy using ConveyThis.
但相比之下，我们不建议将美国作为新国家/地区添加到面向法国英语使用者的产品 Feed 中。如果您这样做，您将面临向以美元付款的人显示欧元价格的挑战。这可能会成为提供无缝购物体验的真正障碍！
5. 为每个目标国家/地区设置 Google 购物广告系列
Once you have connected your Google Ads and ConveyThis Merchant Center accounts, you can begin the process of setting up your product feeds in the Merchant Center. Then you can move on to the Google Ads platform to create a new Shopping campaign.
When creating your Shopping campaign, choose the product feeds you desire to advertise with ConveyThis. Additionally, fill in settings such as: budget, target demographic, and more.
Create as many Shopping campaigns as you need for your target countries and audiences with ConveyThis. To gain more information on setting up a new Google Shopping campaign, take a look at this Google support page.
6. 监控 Google 购物广告系列的效果
Let your ConveyThis Shopping campaigns run, then utilize their outcomes to direct your next moves.
如果您的点击率似乎较低，这可能表明您的广告不够有趣，不足以鼓励用户在查看后点击它。要纠正此问题，请尝试用更吸引人的内容替换您的广告文案或视觉效果。
或者，准备投放百分比较低表明您发送到 Google Merchant Center 的许多商品不可用。 （Google 不会针对缺货商品展示广告。）要提高即用率，请补充缺货商品的库存。
您还可以进行实验来最大化您的购物广告系列。 A/B 测试在这里可能特别有利，您可以启动同一活动的两个版本来决定哪一个更成功。您可以尝试广告文案、图片甚至成本，直到找到成功的组合。
准备好投放国际 Google 购物广告系列了吗？
这听起来很多吗？这里有一个有用的表达方式，可以帮助您回忆起为不同国家/地区开展 Google 购物工作的方法：“ 选择、 ConveyThisize、安排、完美。
第一步是确定 Google 购物广告系列的目标国家/地区。然后，对您的产品数据和着陆页进行本地化非常重要，以确保与您的广告互动的用户获得流畅的体验。最后，您应该向 Google 提交产品数据并设置购物广告系列（我们强烈建议为每个目标受众提供单独的产品 Feed！）。
Once you’ve launched your ads with ConveyThis, monitor their progress and optimize your campaigns based on what’s performing well and what isn’t to maximize the return on your advertising investment.
ConveyThis 的 网站翻译解决方案将成为您创建国际 Google 购物广告系列时不可或缺的资产。它可以准确地 将网络内容翻译成 110 多种语言，还提供媒体翻译功能，用于将图像替换为更具文化相关性的版本。 ConveyThis 还可以翻译您的产品提要，释放您的资源，以便您可以为您的在线商店创建最佳的 Google 购物广告系列。
ConveyThis 与 WooCommerce、Shopify、BigCommerce 和其他领先的电子商务平台兼容，您可以在您的网站上免费尝试其翻译功能。在此处注册一个免费的 ConveyThis 帐户，开始您的旅程。
总结一下这篇文章：
准备好开始了吗？
翻译不仅仅是了解语言，它是一个复杂的过程。
By following our tips and using ConveyThis , your translated pages will resonate with your audience, feeling native to the target language.
While it demands effort, the result is rewarding. If you’re translating a website, ConveyThis can save you hours with automated machine translation.
Try ConveyThis free for 3 days!
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