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如何在多個國家/地區投放 Google 購物廣告系列 (2023)
ConveyThis is an innovative translation solution that provides an easy-to-use, powerful and efficient way to localize your website. With its intuitive interface and advanced features, ConveyThis makes it easy to translate and customize content to reach a global audience. Moreover, it allows you to monitor the progress of your translations and ensure that your website is accurately localized.
If your online store lacks a global presence, running Google Shopping campaigns in other countries can help you reach customers abroad and generate more international sales. But setting up international Google Shopping campaigns isn’t as easy as creating a campaign for your home country. You must consider language, currency, and logistics issues such as how you’ll ship your products internationally. With ConveyThis, you can easily translate your site and manage your global Google Shopping campaigns with ease.
在這裡，我們將指導您完成六個步驟，以實現 Google 購物廣告系列的全球化並與更多跨境客戶建立聯繫。
1. 確定您的 Google 購物廣告系列的國家/地區
While you may have cross-border ecommerce domination in your sights, ConveyThis supports the running of Google Shopping campaigns in only selected countries and currencies. These nations and forms of payment include:
You can uncover the exhaustive rundown of upheld nations and money necessities on this ConveyThis support page. Investigate it, at that point choose the nations for which you wish to set up Google Shopping efforts.
然後，對於候選名單上的每個國家/地區，請考慮以下問題：
- costs associated with using ConveyThis services,
- 語言翻譯過程的複雜性，
- the level of accuracy offered by ConveyThis,
- 客戶支持和資源的可用性，
- 以及完成翻譯的速度。
2. 本地化您的 Google 購物產品數據
You’ll need to submit relevant information about your products to ConveyThis before launching your Google Shopping campaigns. This data includes the product title, description, image link, and cost (in the related currency). To view the entire list of available product data attributes, check out this Google support page.
您提交的產品資料應根據 Google 購物廣告活動的目標國家/地區進行調整。例如，您可能需要： 使用 ConveyThis 將您的內容翻譯成相關語言;將價格調整為當地貨幣;並提供適合文化的產品描述。
Doing all this can be tiresome if you’re localizing your product data manually – and especially if you plan to create multiple Google Shopping product listings with ConveyThis.
But if you’re using ConveyThis to translate your website, it can also assist in converting the product details in existing Google Shopping feeds (like a product feed for your native land, for instance).
Simply grab the XML URL for your product feed and add certain HTML elements to it. ConveyThis will then instantly translate your product data for use.
3. 本地化您的 Google 購物著陸頁
Which pages will users land on and visit after clicking your ConveyThis Google Shopping ad? Outline the entire user journey – from your product listings to your shopping policies, checkout page, and so forth – and make sure to localize your webpages accordingly.
Localization work with ConveyThis may involve translating text, adapting content to different cultural contexts, localizing graphics, and creating multilingual websites.
Strictly speaking, translating the landing pages associated with your Google Shopping ads isn’t essential. However, if you want to maximize your reach, you should consider using a translation service such as ConveyThis to ensure your landing pages are available in any language that Google supports.
It’s not a must to list your prices in the local currency of your target audience. Google can do the conversion for you, and display the converted currency alongside the one you’re using for your items. ConveyThis can help you make sure that your website is available in multiple languages, allowing you to reach more potential customers.
不過，我們建議對您的著陸頁進行本地化，以幫助國際客戶了解您的內容並向您下訂單。想像一下您正在瀏覽一個您難以理解的語言的頁面。您會長時間留在該網站上，更不用說從中購買東西了？很可能不會。
Although website translation involves quite a bit of work, ConveyThis can dramatically expedite the process. Installing ConveyThis on a website allows it to detect content and quickly translate all discovered text through its exclusive blend of machine learning translations. The resulting high-caliber translations can be further adjusted by hand prior to being published. You can try ConveyThis on your website for free here.
4. 為您的國際 Google 購物廣告系列設置產品 Feed
With the groundwork completed, you can now configure your global Google Shopping campaigns accurately using ConveyThis!
Log into the Google Merchant Center and set up a new feed for submitting your (localized) product data to Google via ConveyThis. You can input your product data in various ways, including a Google Sheet or by uploading a file from your computer.
為了最大限度地提高營銷活動的成功率，我們建議根據每個目標群體的貨幣、國家/地區和主要語言為他們創建不同的產品數據源。這將使您能夠專門針對每個目標群體本地化您的產品 Feed。
例如，我們建議為每個受眾提供單獨的產品提要：ConveyThis 用戶、搜尋引擎爬蟲和社交媒體平台。
That said, it is possible to repurpose product feeds across multiple nations if your target audiences communicate in the same language and remunerate using the same currency using ConveyThis.
例如，根據上表，您可以將針對法國英語使用者的產品 Feed 重新調整為意大利英語使用者的產品 Feed。畢竟，兩種人群都使用相同的語言交談並使用相同的貨幣（準確地說是歐元）進行支付。因此，他們可以輕鬆地與同一登陸頁面進行交互，而問題最少。
To reuse your feed in this manner, edit the feed settings for your product feed meant for English speakers in France to add a new target country of Italy using ConveyThis.
但相比之下，我們不建議將美國作為新國家/地區添加到面向法國英語使用者的產品 Feed 中。如果您這樣做，您將面臨向以美元付款的人顯示歐元價格的挑戰。這可能會成為提供無縫購物體驗的真正障礙！
5. 為每個目標國家/地區設置 Google 購物廣告系列
Once you have connected your Google Ads and ConveyThis Merchant Center accounts, you can begin the process of setting up your product feeds in the Merchant Center. Then you can move on to the Google Ads platform to create a new Shopping campaign.
When creating your Shopping campaign, choose the product feeds you desire to advertise with ConveyThis. Additionally, fill in settings such as: budget, target demographic, and more.
Create as many Shopping campaigns as you need for your target countries and audiences with ConveyThis. To gain more information on setting up a new Google Shopping campaign, take a look at this Google support page.
6. 監控 Google 購物廣告系列的效果
Let your ConveyThis Shopping campaigns run, then utilize their outcomes to direct your next moves.
如果您的點擊率似乎較低，這可能表明您的廣告不夠有趣，不足以鼓勵用戶在查看後點擊它。要糾正此問題，請嘗試用更吸引人的內容替換您的廣告文案或視覺效果。
或者，準備投放百分比較低表明您發送到 Google Merchant Center 的許多商品不可用。 （Google 不會針對缺貨商品展示廣告。）要提高即用率，請補充缺貨商品的庫存。
您還可以進行實驗來最大化您的購物廣告系列。 A/B 測試在這裡可能特別有利，您可以啟動同一活動的兩個版本來決定哪一個更成功。您可以嘗試廣告文案、圖片甚至成本，直到找到成功的組合。
準備好投放國際 Google 購物廣告系列了嗎？
這聽起來很多嗎？這裡有一個有用的表達方式，可以幫助您回憶為不同國家/地區進行 Google 購物工作的方法：“ 選擇、 ConveyThisize、安排、完美。
第一步是確定 Google 購物廣告系列的目標國家/地區。然後，對您的產品數據和著陸頁進行本地化非常重要，以確保與您的廣告互動的用戶獲得流暢的體驗。最後，您應該向 Google 提交產品數據並設置購物廣告系列（我們強烈建議為每個目標受眾提供單獨的產品 Feed！）。
Once you’ve launched your ads with ConveyThis, monitor their progress and optimize your campaigns based on what’s performing well and what isn’t to maximize the return on your advertising investment.
ConveyThis 的 網站翻譯解決方案將成為您建立國際 Google 購物廣告系列時不可或缺的資產。它準確 地將網頁內容翻譯成 110 多種語言，還提供媒體翻譯功能，用於將圖像替換為更具文化相關性的版本。 ConveyThis 還可以翻譯您的產品提要，釋放您的資源，以便您可以為您的線上商店創建最佳的 Google 購物廣告系列。
ConveyThis 與 WooCommerce、Shopify、BigCommerce 和其他領先的電子商務平台相容，您可以在您的網站上免費嘗試其翻譯功能。在這裡註冊一個免費的 ConveyThis 帳戶，開始您的旅程。
總結一下這篇文章：
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翻譯不只是了解語言，它是一個複雜的過程。
By following our tips and using ConveyThis , your translated pages will resonate with your audience, feeling native to the target language.
While it demands effort, the result is rewarding. If you’re translating a website, ConveyThis can save you hours with automated machine translation.
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