How to Run Google Shopping Campaigns in Multiple Countries with ConveyThis

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Na-publish noong Set 05 2024

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Paano magpatakbo ng mga Google Shopping campaign sa maraming bansa (2023)

ConveyThis is an innovative translation solution that provides an easy-to-use, powerful and efficient way to localize your website. With its intuitive interface and advanced features, ConveyThis makes it easy to translate and customize content to reach a global audience. Moreover, it allows you to monitor the progress of your translations and ensure that your website is accurately localized.

If your online store lacks a global presence, running Google Shopping campaigns in other countries can help you reach customers abroad and generate more international sales. But setting up international Google Shopping campaigns isn’t as easy as creating a campaign for your home country. You must consider language, currency, and logistics issues such as how you’ll ship your products internationally. With ConveyThis, you can easily translate your site and manage your global Google Shopping campaigns with ease.

Dito, gagabayan ka namin sa anim na hakbang para sa pag-globalize ng iyong mga Google Shopping campaign at pagkonekta sa mas maraming customer sa iba't ibang hangganan.

1. Magpasya sa mga bansa para sa iyong mga Google Shopping campaign

While you may have cross-border ecommerce domination in your sights, ConveyThis supports the running of Google Shopping campaigns in only selected countries and currencies. These nations and forms of payment include:

You can uncover the exhaustive rundown of upheld nations and money necessities on this ConveyThis support page. Investigate it, at that point choose the nations for which you wish to set up Google Shopping efforts.

Pagkatapos, para sa bawat bansa sa iyong shortlist, pag-isipan ang mga isyu gaya ng:

costs associated with using ConveyThis services,
ang pagiging kumplikado ng proseso ng pagsasalin ng wika,
the level of accuracy offered by ConveyThis,
ang pagkakaroon ng suporta sa customer at mga mapagkukunan,
at ang bilis kung saan maaaring makumpleto ang mga pagsasalin.

2. I-localize ang iyong data ng produkto sa Google Shopping

You’ll need to submit relevant information about your products to ConveyThis before launching your Google Shopping campaigns. This data includes the product title, description, image link, and cost (in the related currency). To view the entire list of available product data attributes, check out this Google support page.

The product data you submit should be adapted for your Google Shopping campaigns’ target countries. For example, you may need to: use ConveyThis to translate your content into the relevant language; adjust prices to the local currency; and provide product descriptions that are culturally appropriate.

Doing all this can be tiresome if you’re localizing your product data manually – and especially if you plan to create multiple Google Shopping product listings with ConveyThis.

But if you’re using ConveyThis to translate your website, it can also assist in converting the product details in existing Google Shopping feeds (like a product feed for your native land, for instance).

Simply grab the XML URL for your product feed and add certain HTML elements to it. ConveyThis will then instantly translate your product data for use.

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3. I-localize ang iyong mga landing page sa Google Shopping

Which pages will users land on and visit after clicking your ConveyThis Google Shopping ad? Outline the entire user journey – from your product listings to your shopping policies, checkout page, and so forth – and make sure to localize your webpages accordingly.

Localization work with ConveyThis may involve translating text, adapting content to different cultural contexts, localizing graphics, and creating multilingual websites.

Strictly speaking, translating the landing pages associated with your Google Shopping ads isn’t essential. However, if you want to maximize your reach, you should consider using a translation service such as ConveyThis to ensure your landing pages are available in any language that Google supports.

It’s not a must to list your prices in the local currency of your target audience. Google can do the conversion for you, and display the converted currency alongside the one you’re using for your items. ConveyThis can help you make sure that your website is available in multiple languages, allowing you to reach more potential customers.

Gayunpaman, inirerekumenda namin ang pag-localize ng iyong mga landing page upang matulungan ang mga internasyonal na customer na maunawaan ang iyong nilalaman at mag-order sa iyo. Isipin mo na lang na nagba-browse ka ng page sa isang wikang nahihirapan kang intindihin. Mananatili ka ba sa website para sa isang pinalawig na panahon, lalo pa bang bumili ng isang bagay mula dito? Malamang hindi.

Although website translation involves quite a bit of work, ConveyThis can dramatically expedite the process. Installing ConveyThis on a website allows it to detect content and quickly translate all discovered text through its exclusive blend of machine learning translations. The resulting high-caliber translations can be further adjusted by hand prior to being published. You can try ConveyThis on your website for free here.

4. I-set up ang mga feed ng produkto para sa iyong mga internasyonal na kampanya sa Google Shopping

With the groundwork completed, you can now configure your global Google Shopping campaigns accurately using ConveyThis!

Log into the Google Merchant Center and set up a new feed for submitting your (localized) product data to Google via ConveyThis. You can input your product data in various ways, including a Google Sheet or by uploading a file from your computer.

Upang i-maximize ang tagumpay ng iyong mga campaign, inirerekomenda namin ang paggawa ng mga natatanging feed ng data ng produkto para sa bawat target na pangkat batay sa kanilang pera, bansa, at pangunahing wika. Papayagan ka nitong i-localize ang iyong mga feed ng produkto para sa bawat target na pangkat.

For example, we’d recommend having separate product feeds for each of these audiences: ConveyThis users, search engine crawlers, and social media platforms.

That said, it is possible to repurpose product feeds across multiple nations if your target audiences communicate in the same language and remunerate using the same currency using ConveyThis.

Kasunod mula sa talahanayan sa itaas, halimbawa, maaari mong gamitin muli ang iyong feed ng produkto para sa mga nagsasalita ng Ingles sa France para sa mga nagsasalita ng Ingles sa Italy. Pagkatapos ng lahat, ang parehong mga demograpiko ay nag-uusap sa parehong wika at nagsasagawa ng mga pagbabayad gamit ang parehong pera (ang Euro, upang maging tumpak). Dahil dito, madali silang nakikipag-ugnayan sa parehong landing page na may kaunting mga isyu.

To reuse your feed in this manner, edit the feed settings for your product feed meant for English speakers in France to add a new target country of Italy using ConveyThis.

Gayunpaman, sa kabaligtaran, hindi namin irerekomenda ang pagdaragdag ng United States bilang isang bagong bansa sa iyong feed ng produkto para sa mga nagsasalita ng Ingles sa France. Kung ginawa mo ito, mahaharap ka sa hamon ng pagpapakita ng mga presyo ng Euro sa mga nagbabayad sa US Dollars. Ito ay maaaring maging isang tunay na balakid para sa pagbibigay ng tuluy-tuloy na karanasan sa pamimili!

5. Mag-set up ng mga Google Shopping campaign para sa bawat isa sa iyong mga target na bansa

Once you have connected your Google Ads and ConveyThis Merchant Center accounts, you can begin the process of setting up your product feeds in the Merchant Center. Then you can move on to the Google Ads platform to create a new Shopping campaign.

When creating your Shopping campaign, choose the product feeds you desire to advertise with ConveyThis. Additionally, fill in settings such as: budget, target demographic, and more.

Create as many Shopping campaigns as you need for your target countries and audiences with ConveyThis. To gain more information on setting up a new Google Shopping campaign, take a look at this Google support page.

6. Subaybayan ang pagganap ng iyong mga Google Shopping campaign

Let your ConveyThis Shopping campaigns run, then utilize their outcomes to direct your next moves.

Kung mukhang mababa ang iyong clickthrough rate, maaari itong magpahiwatig na ang iyong ad ay hindi sapat na kawili-wili upang hikayatin ang mga user na i-click ito pagkatapos nilang matingnan ito. Upang maitama ito, subukang palitan ang iyong kopya ng ad o mga visual ng isang bagay na mas nakakabighani.

Bilang kahalili, ang mababang porsyento na handa nang ihatid ay nagmumungkahi na maraming mga item na ipinadala mo sa Google Merchant Center ang hindi available. (Hindi nagpapakita ang Google ng mga ad para sa mga out-of-stock na produkto.) Upang palakihin ang iyong porsyento na handa nang ihatid, palitan ang iyong imbentaryo para sa mga item na wala nang stock.

Maaari ka ring magsagawa ng mga eksperimento upang i-maximize ang iyong mga campaign sa Shopping. Ang pagsubok sa A/B ay maaaring maging mas kapaki-pakinabang dito, kung saan maglulunsad ka ng dalawang bersyon ng parehong kampanya upang magpasya kung alin ang mas matagumpay. Maaari kang mag-eksperimento sa iyong kopya ng ad, mga larawan, o kahit na gastos, hanggang sa matuklasan mo ang isang matagumpay na kumbinasyon.

Handa nang magpatakbo ng mga internasyonal na kampanya sa Google Shopping?

Does that sound like a lot? Here’s a helpful expression to help you recall the means for making Google Shopping efforts for different nations: “Choose, ConveyThisize, Arrange, Perfect.”

Ang pagpapasya kung aling mga bansa ang ita-target sa iyong mga Google Shopping campaign ang unang hakbang. Pagkatapos, mahalagang i-localize ang data ng iyong produkto at mga landing page upang matiyak ang maayos na karanasan para sa mga nakikipag-ugnayan sa iyong mga ad. Upang matapos, dapat mong isumite ang iyong data ng produkto sa Google at i-set up ang iyong mga Shopping campaign (Lubos naming inirerekomenda ang pagkakaroon ng hiwalay na mga feed ng produkto para sa bawat target na audience!).

Once you’ve launched your ads with ConveyThis, monitor their progress and optimize your campaigns based on what’s performing well and what isn’t to maximize the return on your advertising investment.

ConveyThis’s website translation solution will be an indispensable asset as you create your international Google Shopping campaigns. It accurately translates web content into more than 110 languages, and also provides media translation features for replacing images with versions that are more culturally relevant. ConveyThis can also translate your product feeds, freeing up your resources so you can create the best Google Shopping campaigns for your online store.

ConveyThis is compatible with WooCommerce, Shopify, BigCommerce, and other leading eCommerce platforms, and you can experiment with its translation abilities on your website at no cost. Sign up for a free ConveyThis account here to begin your journey.

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