Nws yog qhov paub zoo tias rau txhua tus neeg ua lag luam tso cov khoom tshiab hauv kev ua lag luam yeej ib txwm muaj kev sib tw, vim muaj ntau yam uas yuav cuam tshuam rau peb txoj kev npaj ua lag luam , suav nrog qhov xav tau. Yog tias koj tab tom npaj tsim cov khoom tshiab, koj xav kom paub tseeb tias koj paub koj lub niche thiab qhov tshwm sim kom muaj txaus txaus rau qhov kev thov kom tej zaum zam kev poob zoo. Hauv tsab xov xwm no, koj yuav pom ntau yam laj thawj vim li cas kev suav kev lag luam yuav cuam tshuam koj txoj kev npaj tsim nyog yog tias koj xav txog qee cov ntsiab lus.
Paub txog qhov tseem ceeb los txiav txim siab qhov ua tiav lossis tsis ua tiav ntawm peb cov khoom tshiab hauv kev ua lag luam, nws yog ib qho tseem ceeb kom nkag siab txog kev xav tau ntawm kev lag luam yuav pab peb tsim qee yam ntawm peb cov lag luam xws li cov tswv yim nqi, kev lag luam pib, kev yuav khoom ntawm lwm tus. Kev xam cov kev xav tau ntawm kev lag luam yuav qhia rau peb paub tias muaj pes tsawg tus neeg yuav yuav peb cov khoom, yog tias lawv txaus siab them rau nws, rau qhov no, nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tsis yog peb cov khoom siv xwb tab sis kuj yog cov khoom los ntawm peb cov neeg sib tw.
Kev lag luam xav tau hloov pauv vim muaj ntau yam, cuam tshuam rau tus nqi. Ntau tus neeg yuav koj cov khoom txhais tau tias lawv txaus siab them rau nws thiab qhov no yuav nce nws tus nqi, lub caij tshiab lossis txawm tias muaj kev puas tsuaj ntuj yuav txo qhov kev thov thiab tus nqi. Kev lag luam xav tau ua raws li txoj cai ntawm kev xa khoom thiab kev thov. Raws li Lub Tsev Qiv Ntawv ntawm Kev Lag Luam thiab Kev ywj pheej " Txoj cai lij choj hais tias qhov ntau ntawm cov khoom siv zoo (piv txwv li, cov tswv lag luam lossis cov neeg tsim khoom muag) nce raws li cov nqi lag luam nce, thiab poob qis thaum tus nqi poob. Hloov pauv, txoj cai ntawm kev thov (saib qhov xav tau ) hais tias qhov ntau ntawm qhov xav tau zoo poob thaum tus nqi nce, thiab rov ua dua ".
Thaum ua kev tshawb fawb txog kev lag luam nws yog ib qho tseem ceeb uas yuav tsum xav txog ntau tus neeg li ntau tau, txawm hais tias nws yuav yooj yim dua rau kev tsom mus rau cov neeg uas nyiam koj cov khoom, yuav muaj cov tib neeg uas yuav nyiam them rau cov khoom tshwj xeeb tab sis lawv tsis xav tau. txhais koj lub hom phiaj. Piv txwv li, qee tus neeg xav paub ntau ntxiv txog cov khoom lag luam vegan zoo nkauj tab sis qhov ntawd yuav tsis txiav txim siab seb peb cov khoom puas txaus nyiam lossis tsis yog rau lub ntiaj teb ntawm cov neeg siv khoom muaj peev xwm. Kev lag luam xav tau yog nyob ntawm ntau tshaj li tus neeg xav tau, cov ntaub ntawv ntau dua koj khaws cov ntaub ntawv txhim khu kev qha.
Kev lag luam xav tau nkhaus yog raws li cov khoom lag luam tus nqi, tus "x" axis sawv cev rau tus naj npawb ntawm cov khoom tau yuav ntawm tus nqi ntawd thiab "y" axis sawv cev rau tus nqi. Qhov nkhaus sawv cev li cas tib neeg yuav tsawg dua cov khoom vim nws tus nqi nce. Raws li myaccountingcourse.com Kev lag luam xav tau nkhaus yog ib daim duab qhia txog qhov ntau ntawm cov khoom uas cov neeg siv khoom txaus siab thiab tuaj yeem yuav ntawm qee tus nqi.
Txawm hais tias koj xav suav koj cov kev xav tau ntawm kev lag luam hauv ib cheeb tsam lossis thoob ntiaj teb, nws yuav tsum nrhiav cov ntaub ntawv, cov ntaub ntawv thiab kev tshawb fawb txog koj cov haujlwm. Tej zaum koj yuav xav tau ntau txoj hauv kev los sau cov ntaub ntawv, koj tuaj yeem soj ntsuam kev lag luam ntawm lub cev thiab txawm siv cov ntawv xov xwm, cov ntawv xov xwm, khw muag khoom ecommerce thiab kev tshaj xov xwm los txiav txim seb qhov twg yog qhov nyiam thiab koj cov neeg siv khoom yuav yuav dab tsi hauv lub sijhawm. Koj tuaj yeem sim qee qhov kev sim xws li muag cov khoom ntawm tus nqi luv nqi thiab saib seb koj cov neeg siv khoom teb li cas, xa cov ntawv tshawb fawb los ntawm email lossis hauv kev tshaj xov xwm yog ib lub tswv yim zoo rau cov khoom lossis cov kev pabcuam los qhia rau cov neeg siv khoom thiab rau lawv xa mus rau lawv cov neeg. , nug seb lawv xav li cas ntawm qee yam ntawm koj cov khoom, qee qhov kev tshawb fawb no yuav pab tau rau hauv ib cheeb tsam.
Thaum nws los txog rau lub lag luam hauv zos txaus siab kom loj hlob lub hom phiaj kev lag luam, suav cov kev lag luam xav tau thoob ntiaj teb los ntawm cov txheej txheem uas tau hais dhau los sawv cev rau cov kauj ruam tseem ceeb kom nkag siab cov neeg siv khoom, cov neeg sib tw thiab tau kawg qhov kev thov. Qhov no yuav pab lawv nthuav dav thiab loj hlob thoob ntiaj teb tab sis puas muaj txoj hauv kev yooj yim dua kom ncav cuag cov neeg tuaj saib dav dua? Nws puas tuaj yeem muag peb cov khoom tawm ntawm peb lub tebchaws? Qhov no yog thaum thev naus laus zis ua haujlwm hauv peb txoj kev npaj ua lag luam.
Yuav ua li cas thaum peb tham txog e-commerce ?
E-lag luam raws li nws lub npe hais, yog txhua yam hais txog kev lag luam hluav taws xob lossis kev lag luam hauv internet, peb lub lag luam tau ua hauv online thiab siv internet rau peb cov khoom lossis kev pabcuam kev lag luam. Tam sim no muaj ntau lub platforms rau hom kev lag luam no thiab los ntawm lub khw hauv online mus rau lub vev xaib muag koj cov kev pabcuam, platforms xws li Shopify , Wix , Ebay thiab Weebly tau dhau los ua cov peev txheej zoo tshaj plaws rau cov lag luam 'kev xav ua lag luam online.
Tau qhov twg los: https://www.dmipartners.com/blog/6-considerations-you-need-to-make-before-picking-an-ecommerce-platform/
Hom E-lag luam qauv
Peb yuav pom ntau hom kev lag luam e-lag luam qauv nyob ntawm kev lag luam - kev sib cuam tshuam ntawm cov neeg siv khoom. Raws li shopify.com peb muaj:
Kev Lag Luam rau Cov Neeg Siv Khoom (B2C): thaum cov khoom muag ncaj qha rau cov neeg siv khoom.
Kev Lag Luam rau Kev Lag Luam (B2B): Hauv qhov no, cov neeg yuav khoom yog lwm qhov chaw lag luam.
Consumer to Consumer (C2C): thaum cov neeg siv khoom tshaj tawm cov khoom hauv online rau lwm tus neeg siv khoom yuav nws.
Consumer to Business (C2B): Ntawm no yog ib qho kev pabcuam rau kev lag luam los ntawm cov neeg siv khoom.
Qee qhov piv txwv ntawm Ecommerce yog Khw Muag Khoom, Lag Luam wholesale, Dropshipping, Crowdfunding, Subscription, Physical products, Digital products and Services.
Thawj qhov kom zoo dua ntawm tus qauv e-lag luam yog tej zaum qhov tseeb ntawm kev tsim hauv online, qhov twg leej twg tuaj yeem pom koj, txawm lawv nyob qhov twg, kev lag luam thoob ntiaj teb yog twv yuav raug hu yog tias koj xav pib koj tus kheej txoj kev npaj. Lwm qhov zoo dua yog tus nqi qis nyiaj txiag, xav txog nws, koj yuav xav tau lub vev xaib tsis yog lub khw muag khoom lub cev thiab txhua yam nws xav tau los ntawm kev tsim khoom rau cov khoom siv thiab cov neeg ua haujlwm. Cov neeg muag khoom zoo tshaj plaws tau yooj yim dua rau kev nthuav qhia thiab tau kawg, nws yuav yooj yim dua los cuam tshuam koj cov neeg siv khoom los yuav cov khoom tshiab lossis cov uas peb xav txog qhov tseem ceeb hauv peb cov khoom muag. Cov yam no tuaj yeem ua rau muaj qhov sib txawv loj heev thaum peb pib lub phiaj xwm kev lag luam lossis rau cov neeg uas xav coj lawv tus kheej ua lag luam los ntawm lub cev qhov chaw mus rau kev lag luam online platform.
Txawm hais tias hom kev lag luam uas koj xav pib, tej zaum koj yuav xav kom nws ua raws li cov khoom lag luam nrog kev xav tau ruaj khov, peb paub tias kev lag luam xav tau hloov pauv vim qee cov khoom lag luam raws caij nyoog tab sis muaj cov khoom lossis cov kev pabcuam nrog kev xav tau ruaj khov nyob rau hauv lub xyoo. . Txawm hais tias cov ntaub ntawv tseem ceeb tuaj ncaj qha los ntawm koj cov neeg siv khoom, niaj hnub no, muaj ntau txoj hauv kev kom tau txais cov ntaub ntawv tseem ceeb xws li kev tshaj xov xwm thiab kev tshawb fawb xyaw.
Social media thiab search engines yuav pab tau li cas?
Qhov no tej zaum yog ib txoj hauv kev yooj yim tshaj plaws thiab ceev tshaj plaws los txuas nrog koj cov neeg siv khoom thiab tau paub lawv zoo dua me ntsis. Niaj hnub no peb muaj ntau daim ntawv thov xws li Twitter , Pinterest , Facebook lossis Instagram los qhia thiab tshawb nrhiav cov ntaub ntawv, cov khoom thiab cov kev pabcuam uas peb nyiam.
Siv kev tshaj xov xwm los nkag rau lo lus tseem ceeb thiab nrhiav ntau cov lus hais txog lo lus tseem ceeb ntawd, cov lus tshaj tawm uas yuav tso cai rau koj nrhiav cov ntaub ntawv hais txog tib neeg txoj kev xav, kev cia siab thiab kev xav txog qee yam tiam sis, khoom lossis kev pabcuam. Kev tshawb nrhiav cov ntaub ntawv tshawb fawb, cov ntawv tshaj tawm kev lag luam thiab cov ntaub ntawv muag khoom ntawm kev tshawb fawb Google ib txwm yuav yog qhov pib zoo, cov txiaj ntsig yuav pab peb txiav txim siab qhov xav tau ntawm cov khoom tshwj xeeb hauv lub sijhawm tshwj xeeb, nws tseem ceeb heev uas yuav tsum nco ntsoov txog qhov kev xav tau ntawm cov khoom tshwj xeeb hauv lub sijhawm tshwj xeeb. tus nqi thiab cov neeg sib tw.
Siv cov cuab yeej tshawb nrhiav optimization xws li:
Raws li Google's SEO Starter Guide, SEO yog tus txheej txheem ntawm kev ua kom koj qhov chaw zoo dua rau kev tshawb fawb xyaw thiab tseem yog lub luag haujlwm ntawm tus neeg ua qhov no rau kev ua neej nyob.
Lo lus tseem ceeb Surfer , ib qho pub dawb Google Chrome add-on qhov twg koj tau txais cov ntaub ntawv hauv nplooj ntawv tshawb fawb cov nplooj ntawv, nws qhia tau hais tias nrhiav ntim, cov lus qhia tseem ceeb thiab kwv yees cov tsheb khiav organic rau txhua nplooj ntawv qeb.
Koj tuaj yeem ntaus cov lus tseem ceeb kom pom cov neeg siv nquag tshawb nrhiav ntsig txog cov ncauj lus ntawm Google Trends , qhov no yuav yog ib qho cuab yeej pab tau rau cov ntaub ntawv hauv zos.
Ib lub cuab yeej zoo li Google Keyword Planner yuav pab koj tshawb nrhiav cov ntsiab lus thiab cov txiaj ntsig yuav ua raws li kev tshawb fawb ntau zaus hauv ib lub hlis. Koj yuav xav tau Google Ads account rau qhov no. Yog tias koj lub tswv yim yog tsom mus rau lwm lub tebchaws, nws kuj tseem ua tau nrog cov cuab yeej no.
Hauv kev rov pib dua, peb txhua tus tau muaj cov phiaj xwm kev lag luam thiab cov tswv yim khoom tshiab, qee tus ntawm peb xav ua lag luam lub cev thiab lwm tus yuav pib taug txuj kev nyuaj ntawm kev lag luam online. Nws yog ib qho tseem ceeb tsis tsuas yog kawm txog lub hauv paus thiab dab tsi yuav pab tau peb pib ua lag luam ua tau zoo tab sis kuj kawm txog peb cov neeg siv khoom thiab dab tsi yuav ua rau lawv txaus siab los ntawm peb cov khoom. Txawm hais tias kev soj ntsuam ib txwm muaj txiaj ntsig zoo, niaj hnub no peb suav nrog kev tshaj xov xwm thiab kev tshawb fawb xyaw los pab peb los ntawm cov txheej txheem no thiab nws tag nrho raws li peb cov neeg siv khoom nyiam. Tshaj tawm peb cov khoom tom ntej raws li kev xav tau ntawm kev lag luam zoo yuav pab peb loj hlob peb cov lag luam ntawm ib cheeb tsam lossis thoob ntiaj teb thiab yuav tiv thaiv kev poob.
Tam sim no koj paub qhov tseem ceeb ntawm kev tshawb nrhiav kev lag luam, koj yuav hloov dab tsi hauv koj txoj kev npaj ua lag luam?