How Visit Nakskov welcomes the world to Denmark’s southern island
A destination site, in the languages guests already speak
The green city — by the blue fjord — in Danish, English, and German
- Squarespace, unchanged
- Danish source of truth
- English & German live
- en. and de. subdomains
Squarespace
their existing CMS
Danish
source language
EN + DE
live visitor languages
Subdomains
en. and de. for SEO
West Lolland · Denmark
The green city — by the blue fjord
Nakskov is Lolland’s largest town, sitting at the end of a Natura 2000 fjord of small islands. Visit Nakskov tells that story — historic alleys, the old post boat, Denmark’s warmest bathing water, cycling on a landscape “flat as a pancake.” The job is to tell it to people who do not read Danish.
The challenge
A place people visit is a site people must be able to read
Destination websites are written for the landscape: hollyhocks on cobblestones, a volunteer tourist office in an 1777 pharmacy, islands you reach by the old post boat. That warmth disappears if the only version is Danish.
German travelers already find Lolland — including through coverage such as WDR’s Wunderschön. English-speaking guests need the same invitation, not a second website to maintain.
The solution
ConveyThis on the Squarespace site they already had
No rebuild. Danish stays the source of truth. English and German publish on their own hosts, with a language switcher on every page. When Visit Nakskov updates a trail, a festival, or tourist-office hours in Danish, the translated versions follow.
Dansk
visitnakskov.dk
Source site — stories written for the place itself.
Open this version →
English
en.visitnakskov.dk
The same streets, fjord, and brochure — readable on arrival.
Open this version →
Deutsch
de.visitnakskov.dk
Built for the German visitors already discovering Lolland.
Open this version →
Language URLs use ConveyThis subdomain mode — the same pattern as multilingual SEO on other customer sites, wired through the Squarespace integration .
What visitors can now read
The whole destination, not a translated homepage
ConveyThis follows the site: beaches, cycling, fjord islands, food, work, and the tourist office. A guest who lands from a German TV segment or an English cycling blog can keep reading in the same language.
The historic town
Half-timbered merchant houses, cobblestones, and hollyhocks around Axeltorv — the medieval market town, in the visitor’s language.
Nakskov Fjord
A Natura 2000 seascape of small islands, the old post boat, and Albuen — the kind of place people only book if they can picture it.
Beach and bike country
Hestehoved’s warm, shallow water and the pancake-flat dike path along Lolland’s south coast, explained without a phrasebook.
Food and the tourist office
Local produce, restaurants, and the volunteer office in the 1777 pharmacy on Axeltorv — hours, maps, and the brochure, translated.
Why this shape fits tourism
Built for a destination team, not a localization department
Visit Nakskov’s tourist office has been volunteer-run since 2024. Seasonal destination sites rarely have a translation vendor on retainer. ConveyThis lets the Danish editors keep writing, while English and German stay in lockstep — the pattern we see across travel and tourism sites .
- Keep Squarespace. No parallel WordPress, no duplicate content calendar.
- Indexable
en.andde.hosts for local Google. - A circular flag switcher visitors actually find — bottom-right, native language names.
FAQ
Questions about this story
How did Visit Nakskov translate a Squarespace tourism site?
Visit Nakskov kept their existing Squarespace site in Danish and added ConveyThis. English and German versions go live on language subdomains, with a language switcher on every page — no second CMS and no rebuild.
Which languages are live on visitnakskov.dk?
Danish is the source language. ConveyThis serves English at en.visitnakskov.dk and German at de.visitnakskov.dk, so visitors and search engines each get a dedicated language URL.
Why do destination websites use language subdomains?
Subdomains such as en.visitnakskov.dk and de.visitnakskov.dk are indexable URLs. That helps Google.de, Google.co.uk, and other local search engines understand which version to show, instead of hiding translations behind a client-side overlay.
Can other tourism boards do the same thing?
Yes. ConveyThis works on Squarespace and 50+ other platforms. Destination sites typically start with the languages their visitors already speak — for West Lolland that is English and German — then add more as demand grows.
Translation, far more than just knowing languages, is a complex process.
By following our tips and using ConveyThis , your translated pages will resonate with your audience, feeling native to the target language.
While it demands effort, the result is rewarding. If you're translating a website, ConveyThis can save you hours with automated machine translation.
Start with ConveyThis on our free plan — no credit card required!
