The World Cup Is Bringing the World Together. Is Your Website Ready?

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Picture this: a fan in Tokyo books a hotel in Los Angeles three months before kickoff. A family in Madrid orders jerseys from a US shop. A group from São Paulo searches for restaurants near the stadium, in Portuguese, on a Friday night.

They are not waiting until they land to spend money. They are searching, comparing, and buying now, in the language they think in every day.

That is the side of the 2026 FIFA World Cup that is easy to overlook when everyone is busy with match schedules and group draws. For the first time, the tournament spans three host countries (Canada, Mexico, and the United States): 48 teams, 104 matches, 16 cities, and ticket buyers from 212+ countries who already snapped up more than a million seats. The largest World Cup in history is also one of the largest international shopping events on the calendar.

When those visitors hit your site, will they understand what you are selling?

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Quick poll

Who do you think will win?

Tap a team once — tap another anytime to switch your vote.

✓

Vote saved

Brazil ✓ Argentina ✓ France ✓ Germany ✓ Spain ✓ England ✓ Portugal ✓ USA ✓ Mexico ✓ Canada ✓ Japan ✓ South Korea ✓ Netherlands ✓ Belgium ✓ Colombia ✓ Morocco ✓ Croatia ✓ Uruguay ✓ Italy ✓ Senegal ✓

More teams

Select a country…SwitzerlandPolandSaudi ArabiaAustraliaEcuadorAustriaDenmarkSwedenUkraineTürkiyeIranQatarTunisiaEgyptGhanaNigeriaCameroonIvory CoastParaguayChilePeruCosta RicaPanamaSerbiaWalesScotlandRomaniaCzechiaAlgeriaNew ZealandJordanJamaicaHondurasVenezuelaGreeceNorwayHungaryBoliviaCuraçao Vote

Language insight

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30+ languages, one tournament

Tap a language to see which teams and fan bases show up.

SpanishEnglishPortugueseFrenchArabicGermanDutchItalianJapaneseKoreanPolishTurkishCroatianSerbianDanishSwedishNorwegianUkrainianRomanianGreekCzechHungarianFarsiThai

Teams & regions

Argentina, Mexico, Spain, Colombia + more

580M+ speakers worldwide

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How many languages does your website speak?

Just one 2–5 6+

Add languages with ConveyThis →

Your next customer might be researching in Portuguese right now

The old model of football tourism still sounds familiar: fans fly in, walk around, spend cash locally.

But long before they board the plane, the journey starts in a search bar. Hotels, transit, merch, fan zones, restaurant reservations, travel insurance — almost all of it gets researched online first.

Here is what catches people off guard: those searches are not in English. A supporter in Mexico City may Google in Spanish. A visitor from France reads reviews in French before they trust a booking page. If your site only speaks one language, you are asking someone who is already excited about the trip to do extra work before they give you money.

If they cannot read it, they will not buy it

A lot of businesses still assume international visitors will use Google Translate and muddle through, and that will be enough.

That rarely builds the kind of trust you want. Can you trust Google Translate to build relationships with new customers?

People buy confidently when pricing, shipping, cancellation rules, and checkout steps are clear. One confusing paragraph on a payment page is enough to send someone back to search results. During a global event, that small hesitation happens thousands of times a day.

We hear it in support tickets all the time. The question is rarely “Do you ship internationally?” It is “I found your site and I love what you offer, but I am not sure what this page says. Can I actually order from my country?”

Translation is not a nice-to-have here. It is the difference between someone leaving and someone completing a booking.

The scale of what is coming

Sources: FIFA, Reuters, tournament organizers.

Every row in that table is a travel plan. Flights, hotels, meals, souvenirs, experiences. And for many of those purchases, the first touchpoint is a website, not a storefront.

It is not just hotels and restaurants

The World Cup creates demand far beyond hospitality:

You do not need a global headquarters to benefit. A specialty shop, a regional tour operator, or a niche e-commerce brand can pick up traffic from countries that never showed up in last year’s analytics. If foreign visitors already land on your site, language is part of the product. Welcoming them properly is one of the simplest ways to turn a traffic spike into real revenue.

The tournament ends. The audience can stay.

This is the part that is easy to underestimate.

A fan who discovers your brand while planning a World Cup trip can become a repeat customer for years. They might subscribe to your newsletter, follow you on social, order again during the next holiday season, or recommend you to friends back home.

The tournament runs for weeks. A strong multilingual setup keeps working long after the final whistle. That is why more teams treat translation as a growth channel, not a last-minute fix before a busy season.

Search engines notice language too

Translation also opens doors in search. A page in Spanish can rank for Spanish queries. Same for French, German, Japanese, and dozens of others. During global events, search demand spikes across markets you might never have targeted with English-only content.

English reaches roughly a quarter of online users. Spanish, Arabic, Portuguese, French, Chinese, and the rest make up the majority. Multilingual pages help you show up where your competitors do not — especially when the world is watching the same tournament.

Where ConveyThis comes in

You probably already know you want to welcome more international visitors. What slows most teams down is the how: developers, agencies, copy-paste workflows, and maintenance that never quite ends.

ConveyThis is built for people who want to move without all that friction. 200+ languages, one site to manage, and localized experiences for visitors without spinning up a separate property for every country. Less overhead than a traditional localization project, with SEO and UX that match how people actually browse today.

In practice, that usually means:

• Reaching new markets without a months-long project
• Showing up in multilingual search, not just English results
• Keeping visitors on your site instead of sending them back to Google
• Checkout flows that feel familiar, not confusing
• One workflow instead of juggling multiple sites

Whether you are gearing up for World Cup traffic or simply tired of watching international visitors leave, getting started is a lot easier than staying monolingual and hoping for the best.

Same lesson as the tournament itself

The World Cup works because it makes room for everyone. Different flags, different languages, one shared event that millions of people look forward to for years.

Your website can work the same way. People already arrive from places you may never visit in person. The only question is whether your site greets them in a language they actually read.

That is what good translation delivers. Not a wall of words, but a small signal that you built the experience for them.

Ready to reach a global audience?

ConveyThis helps you drop language barriers, improve international SEO, and give visitors a site that feels local no matter where they are browsing from.

The World Cup comes every four years. Global customers show up every day.

Start translating your website with ConveyThis and turn international traffic into customers who feel at home on your site.