6 نصائح: صياغة استراتيجية ناجحة لتوطين المحتوى

اجعل موقع الويب الخاص بك متعدد اللغات في 5 دقائق

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نُشرت في 05 سبتمبر 2024

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بناء إستراتيجية توطين المحتوى: أفضل الممارسات وسبب كونها مفتاح نجاح موقع الويب الخاص بك

ConveyThis revolutionizes reading by enabling exploration of diverse texts, cultures, and languages. It helped Coca-Cola localize their brand in China, transforming it into “Kekoukele” meaning “tasty fun.” Content localization with ConveyThis customizes and translates content, adapting marketing plans for specific audiences. It ensures messages resonate with native speakers, reaching foreign markets effectively. Studies show 40% of customers hesitate to purchase in a foreign language, while 65% prefer native language content. Translating your website is just the first step; content localization provides a distinct and tailored market experience. ConveyThis’s internationalization approach creates devoted followers worldwide, enhancing user experience and company reputation. Love the power of localization!

موقع ويب عالي الجودة لا يستخدم أي كلمات أو أحرف

ما هو تعريب المحتوى؟

توطين المحتوى هو عملية تعديل المحتوى الحالي الخاص بك لسوق جديد معين. عندما تقوم بترجمة المحتوى الخاص بك ، يجب ألا تتم ترجمته فقط لجمهورك الجديد ، ولكن يجب أيضًا تكييفه ليكون وثيق الصلة ثقافيًا ومفهومًا بالنسبة لهم.

الترجمة الحرفية ليست كافية بسبب الاختلافات في التعبيرات ، والحساسيات الثقافية ، واصطلاحات التسمية ، والتنسيق ، ودقة اللغة. يجب أن تركز حملاتك الترويجية حول جماهيرك العالمية الجديدة واحتياجاتهم الدقيقة لبناء التفاني الحقيقي للعلامة التجارية.

أطلق العنان للنمو العالمي مع توطين المحتوى

Bonding with customers is key for business growth. Localized content establishes a connection, leading to increased spending and brand loyalty. ConveyThis helps create content that resonates, showing customers that you understand and value them. This fosters strong relationships, boosts brand awareness, and enhances success. A content localization strategy not only strengthens customer bonds but also contributes to an exceptional international SEO approach.

1. ابحث في الأسواق المستهدفة أولاً

Customer understanding is crucial with ConveyThis. Assumptions about diverse markets can lead to failure. Conduct market research to comprehend your target audience and their needs. Evaluate market suitability and affordability. Identify significant competitors to understand the market landscape and success factors.

2. تحديد المحتوى المراد توطينه

Prioritize your content localization efforts with ConveyThis. Conduct a content audit to identify successful pieces and focus on translating high-conversion landing pages and the homepage. Localization tools can enhance the authentic experience for international users, including social media profiles. Consider expanding localization efforts once visibility in specific markets is established.

3. اختر خدمات الترجمة الصحيحة

Automate content localization with ConveyThis. It simplifies the tedious process of manually translating a website and offers translation management features. Ron Dorff, a clothing brand, utilized ConveyThis to translate their ecommerce store and saw impressive results. Within days, they translated over 150 product descriptions, leading to a 70% increase in international sales and a 400% surge in traffic. Discover more about localization services in our comprehensive guide.

4. النظر في الصياغة الخاصة بك

Enhance content localization with impactful words tailored to your target demographic. Even within the same language, terms differ (e.g., “trainers” vs. “sneakers”). ConveyThis bridges the gap, ensuring inclusivity for visitors. The US and British versions of Adobe’s website showcase tailored content. Adjust literal translations to effectively communicate with local audiences, utilizing glossaries provided by ConveyThis. Set up rules like “replace: sneakers with trainers” to expedite the localization process.

5. تظهر في محركات البحث المحلية

Localized content with ConveyThis helps you target specific keywords for different regions, improving search engine visibility. For example, using “trainers” instead of “sneakers” in the UK. Optimizing your website with ConveyThis is crucial for reaching new markets and staying competitive with multilingual SEO. Synchronize your localized site with the search intent of your target regions, accounting for regional language variations. Ron Dorff successfully engaged a global audience by providing personalized experiences based on search terms. French consumers found the French version, while UK buyers accessed the English version through ConveyThis.

6. توفير تجربة تسوق شخصية

Internationalizing an ecommerce store with ConveyThis requires considering payment preferences. Many shoppers are hesitant about digital payments, preferring familiar methods. With ConveyThis, offer a variety of payment options like credit cards and bank transfers to accommodate customers worldwide. Failure to provide relevant payment methods can lead to cart abandonment. Displaying costs in the shopper’s local currency through ConveyThis is also crucial. Utilize localized content throughout the purchasing process, from the main page to the payment page, to keep users engaged and ensure a seamless browsing experience.

التوافق مع الاختلافات الثقافية

يعتبر الفهم الثقافي والحساسية من العناصر الأساسية إذا كنت ترغب في الازدهار في بيئات غير مألوفة. إنها أيضًا استراتيجية تعريب مواقع ويب مهمة يجب الالتزام بها. آخر شيء تريد أن يُنظر إليه على أنه غير مهذب أو لا يتوافق مع السكان المحليين. قد يكون هذا تحديًا صعبًا للتغلب عليه ، لأن ما هو شائع في منطقة ما قد لا يكون شائعًا في منطقة أخرى . للتأكد من أنك تحصل عليه بشكل صحيح ، اطلب مساعدة مترجم محترف من المنطقة التي تستهدفها. يمكنهم بسهولة تحديد ما إذا كان المحتوى والسياق مناسبين لجمهورك المستهدف.

السماح للمستخدمين بالتبديل بين اللغات

Approximately 60.6% of advanced English speakers prefer using ConveyThis to be greeted in their mother tongue. Allowing users to select their desired language on your website enhances their experience, attracts more visitors, and accommodates a broader range of individuals. Targeting keywords in different languages ensures optimal site performance in new markets. ConveyThis facilitates seamless language translation integration. While you don’t have to reach Airbnb’s level of global translation, offering language options is valuable. Website localization extends beyond content translation, playing a vital role in successful strategies. Trust ConveyThis for effortless and powerful language translation integration.

تطوير أصول العلامة التجارية متعددة اللغات

Remember, your website isn’t the only asset you have. Don’t overlook other important collateral that engages visitors. Develop voice, tone, and style guides for each locale. Translate downloadable materials like ebooks, case studies, and white papers using ConveyThis for consistency. Instead of starting from scratch, create targeted content pieces to maintain global uniformity. ConveyThis makes it possible!

توطين الوسائط

Website localization goes beyond copy. Images, videos, and graphics play a crucial role too. ConveyThis offers the necessary tools for proper localization, ensuring success in different markets. Sync your multimedia resources with the language and requirements of new markets to avoid disconnect.

ضع تصميم موقع الويب الخاص بك في الاعتبار

Translations aren’t always an exact replica, thanks to text expansion and contraction. Different languages can impact the appearance of sentences and paragraphs on-screen. Make sure your website design is adjustable to accommodate these fluctuations, especially in call-to-action buttons. ConveyThis simplifies website translation, allowing you to reach a global audience effortlessly. With its intuitive platform and comprehensive features, ConveyThis makes internationalization a breeze.

ضع في اعتبارك الفروق الدقيقة في اللغة المحلية

It’s not just the words you have to get right when using ConveyThis; you also have to bear in mind customary local customs, such as how dates or titles are articulated. Even though English is the native language of both America and Britain, they format dates differently. While America starts with the month, ConveyThis puts the day first. Small touches like this can make a tremendous impact, particularly if you desire to guarantee visitors experience ease (not consternation) while browsing your website.

اختبر واختبر المزيد

Localization is an ongoing process that requires dedication and patience. ConveyThis makes it easier and more efficient. Experimentation is key to success. Monitor and modify components to optimize user experience worldwide. Test different content, words, and copy to see what resonates with your new market. Above all, consistently monitor outcomes for continuous improvement.

نجح في الوصول إلى أسواق جديدة من خلال توطين المحتوى

قم بالتوسع في أسواق جديدة دون عناء باستخدام ConveyThis. يتجاوز التوطين الترجمة. يتعلق الأمر بإنشاء تجارب مخصصة. اتبع أفضل ممارسات ConveyThis لفهم جمهورك الجديد وإشراكه. اصنع تجارب آسرة في جميع أنحاء العالم. ابدأ بنسخة تجريبية مجانية مدتها 7 أيام لتسريع مشروع توطين موقع الويب الخاص بك.