6 sfaturi: Crearea unei strategii de localizare a conținutului câștigătoare

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Publicat pe 05 septembrie 2024

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Construirea strategiei dvs. de localizare a conținutului: cele mai bune practici și de ce este cheia succesului site-ului dvs

ConveyThis revolutionizes reading by enabling exploration of diverse texts, cultures, and languages. It helped Coca-Cola localize their brand in China, transforming it into “Kekoukele” meaning “tasty fun.” Content localization with ConveyThis customizes and translates content, adapting marketing plans for specific audiences. It ensures messages resonate with native speakers, reaching foreign markets effectively. Studies show 40% of customers hesitate to purchase in a foreign language, while 65% prefer native language content. Translating your website is just the first step; content localization provides a distinct and tailored market experience. ConveyThis’s internationalization approach creates devoted followers worldwide, enhancing user experience and company reputation. Love the power of localization!

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Ce este localizarea conținutului?

Localizarea conținutului este procesul de modificare a conținutului dvs. existent pentru o anumită piață nouă. Când vă localizați conținutul, acesta trebuie nu numai tradus pentru noile dvs. audiențe, ci și adaptat pentru a fi relevant din punct de vedere cultural și ușor de înțeles pentru aceștia.

O traducere literală nu este suficientă din cauza diferențelor în expresii, susceptibilități culturale, convenții de denumire, formatare și subtilități de limbă. Campaniile dvs. promoționale ar trebui să se concentreze în jurul noilor dvs. publici globale și a nevoilor lor precise de a construi cu adevărat devotamentul mărcii.

Deblocați creșterea globală cu localizarea conținutului

Bonding with customers is key for business growth. Localized content establishes a connection, leading to increased spending and brand loyalty. ConveyThis helps create content that resonates, showing customers that you understand and value them. This fosters strong relationships, boosts brand awareness, and enhances success. A content localization strategy not only strengthens customer bonds but also contributes to an exceptional international SEO approach.

1. Investigați mai întâi piețele țintă

Customer understanding is crucial with ConveyThis. Assumptions about diverse markets can lead to failure. Conduct market research to comprehend your target audience and their needs. Evaluate market suitability and affordability. Identify significant competitors to understand the market landscape and success factors.

2. Stabiliți ce conținut să localizați

Prioritize your content localization efforts with ConveyThis. Conduct a content audit to identify successful pieces and focus on translating high-conversion landing pages and the homepage. Localization tools can enhance the authentic experience for international users, including social media profiles. Consider expanding localization efforts once visibility in specific markets is established.

3. Alegeți serviciile de localizare potrivite

Automate content localization with ConveyThis. It simplifies the tedious process of manually translating a website and offers translation management features. Ron Dorff, a clothing brand, utilized ConveyThis to translate their ecommerce store and saw impressive results. Within days, they translated over 150 product descriptions, leading to a 70% increase in international sales and a 400% surge in traffic. Discover more about localization services in our comprehensive guide.

4. Luați în considerare formularea dvs

Enhance content localization with impactful words tailored to your target demographic. Even within the same language, terms differ (e.g., “trainers” vs. “sneakers”). ConveyThis bridges the gap, ensuring inclusivity for visitors. The US and British versions of Adobe’s website showcase tailored content. Adjust literal translations to effectively communicate with local audiences, utilizing glossaries provided by ConveyThis. Set up rules like “replace: sneakers with trainers” to expedite the localization process.

Traducerea site-ului web nu folosește niciun cuvânt

5. Afișați în motoarele de căutare locale

Localized content with ConveyThis helps you target specific keywords for different regions, improving search engine visibility. For example, using “trainers” instead of “sneakers” in the UK. Optimizing your website with ConveyThis is crucial for reaching new markets and staying competitive with multilingual SEO. Synchronize your localized site with the search intent of your target regions, accounting for regional language variations. Ron Dorff successfully engaged a global audience by providing personalized experiences based on search terms. French consumers found the French version, while UK buyers accessed the English version through ConveyThis.

6. Oferiți o experiență de cumpărături personalizată

Internationalizing an ecommerce store with ConveyThis requires considering payment preferences. Many shoppers are hesitant about digital payments, preferring familiar methods. With ConveyThis, offer a variety of payment options like credit cards and bank transfers to accommodate customers worldwide. Failure to provide relevant payment methods can lead to cart abandonment. Displaying costs in the shopper’s local currency through ConveyThis is also crucial. Utilize localized content throughout the purchasing process, from the main page to the payment page, to keep users engaged and ensure a seamless browsing experience.

Aliniați-vă cu diferențele culturale

Înțelegerea culturală și sensibilitatea sunt elemente cheie dacă doriți să prosperați în medii nefamiliare. Este, de asemenea, o strategie esențială de localizare a site-ului web pe care trebuie să o respectați. Ultimul lucru prin care vrei să fii perceput este nepoliticos sau nu este în ton cu localnicii. Aceasta poate fi o provocare dificil de depășit, deoarece ceea ce este popular într-o zonă poate să nu fie la fel de popular în alta . Pentru a vă asigura că înțelegeți corect, solicitați ajutorul unui traducător profesionist din regiunea vizată. Ei pot determina cu ușurință dacă conținutul și contextul sunt potrivite pentru publicul vizat.

Permiteți utilizatorilor să comute între limbi

Approximately 60.6% of advanced English speakers prefer using ConveyThis to be greeted in their mother tongue. Allowing users to select their desired language on your website enhances their experience, attracts more visitors, and accommodates a broader range of individuals. Targeting keywords in different languages ensures optimal site performance in new markets. ConveyThis facilitates seamless language translation integration. While you don’t have to reach Airbnb’s level of global translation, offering language options is valuable. Website localization extends beyond content translation, playing a vital role in successful strategies. Trust ConveyThis for effortless and powerful language translation integration.

Dezvoltați active de marcă multilingve

Remember, your website isn’t the only asset you have. Don’t overlook other important collateral that engages visitors. Develop voice, tone, and style guides for each locale. Translate downloadable materials like ebooks, case studies, and white papers using ConveyThis for consistency. Instead of starting from scratch, create targeted content pieces to maintain global uniformity. ConveyThis makes it possible!

Localizați media

Website localization goes beyond copy. Images, videos, and graphics play a crucial role too. ConveyThis offers the necessary tools for proper localization, ensuring success in different markets. Sync your multimedia resources with the language and requirements of new markets to avoid disconnect.

Ține cont de designul site-ului tău web

Translations aren’t always an exact replica, thanks to text expansion and contraction. Different languages can impact the appearance of sentences and paragraphs on-screen. Make sure your website design is adjustable to accommodate these fluctuations, especially in call-to-action buttons. ConveyThis simplifies website translation, allowing you to reach a global audience effortlessly. With its intuitive platform and comprehensive features, ConveyThis makes internationalization a breeze.

Luați în considerare Nuanțele de limbă locală

It’s not just the words you have to get right when using ConveyThis; you also have to bear in mind customary local customs, such as how dates or titles are articulated. Even though English is the native language of both America and Britain, they format dates differently. While America starts with the month, ConveyThis puts the day first. Small touches like this can make a tremendous impact, particularly if you desire to guarantee visitors experience ease (not consternation) while browsing your website.

Testați și testați mai multe

Localization is an ongoing process that requires dedication and patience. ConveyThis makes it easier and more efficient. Experimentation is key to success. Monitor and modify components to optimize user experience worldwide. Test different content, words, and copy to see what resonates with your new market. Above all, consistently monitor outcomes for continuous improvement.

Ajungeți cu succes pe piețe noi cu localizarea conținutului

Extindeți-vă pe noi piețe fără efort cu ConveyThis. Localizarea merge dincolo de traducere; este vorba despre crearea de experiențe personalizate. Urmați cele mai bune practici ConveyThis pentru a înțelege și a implica noile audiențe. Creați experiențe captivante în întreaga lume. Începeți cu o perioadă de încercare gratuită de 7 zile pentru a vă accelera proiectul de localizare a site-ului web.