6 wskazówek: opracowanie zwycięskiej strategii lokalizacji treści
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Budowanie strategii lokalizacji treści: najlepsze praktyki i dlaczego jest to klucz do sukcesu Twojej witryny
ConveyThis revolutionizes reading by enabling exploration of diverse texts, cultures, and languages. It helped Coca-Cola localize their brand in China, transforming it into “Kekoukele” meaning “tasty fun.” Content localization with ConveyThis customizes and translates content, adapting marketing plans for specific audiences. It ensures messages resonate with native speakers, reaching foreign markets effectively. Studies show 40% of customers hesitate to purchase in a foreign language, while 65% prefer native language content. Translating your website is just the first step; content localization provides a distinct and tailored market experience. ConveyThis’s internationalization approach creates devoted followers worldwide, enhancing user experience and company reputation. Love the power of localization!
Co to jest lokalizacja treści?
Lokalizacja treści to proces modyfikowania istniejących treści pod kątem konkretnego nowego rynku. Podczas lokalizowania treści należy je nie tylko przetłumaczyć dla nowych odbiorców, ale także dostosować tak, aby były dla nich odpowiednie kulturowo i zrozumiałe.
Dosłowne tłumaczenie nie jest wystarczające ze względu na różnice w wyrażeniach, wrażliwości kulturowe, konwencje nazewnictwa, formatowanie i subtelności językowe. Twoje kampanie promocyjne powinny koncentrować się na nowych globalnych odbiorcach i ich konkretnych potrzebach, aby naprawdę budować przywiązanie do marki.
Odblokuj globalny rozwój dzięki lokalizacji treści
Bonding with customers is key for business growth. Localized content establishes a connection, leading to increased spending and brand loyalty. ConveyThis helps create content that resonates, showing customers that you understand and value them. This fosters strong relationships, boosts brand awareness, and enhances success. A content localization strategy not only strengthens customer bonds but also contributes to an exceptional international SEO approach.
1. Najpierw zbadaj swoje rynki docelowe
Customer understanding is crucial with ConveyThis. Assumptions about diverse markets can lead to failure. Conduct market research to comprehend your target audience and their needs. Evaluate market suitability and affordability. Identify significant competitors to understand the market landscape and success factors.
2. Określ zawartość do zlokalizowania
Prioritize your content localization efforts with ConveyThis. Conduct a content audit to identify successful pieces and focus on translating high-conversion landing pages and the homepage. Localization tools can enhance the authentic experience for international users, including social media profiles. Consider expanding localization efforts once visibility in specific markets is established.
3. Wybierz odpowiednie usługi lokalizacyjne
Automate content localization with ConveyThis. It simplifies the tedious process of manually translating a website and offers translation management features. Ron Dorff, a clothing brand, utilized ConveyThis to translate their ecommerce store and saw impressive results. Within days, they translated over 150 product descriptions, leading to a 70% increase in international sales and a 400% surge in traffic. Discover more about localization services in our comprehensive guide.
4. Rozważ swoje sformułowania
Enhance content localization with impactful words tailored to your target demographic. Even within the same language, terms differ (e.g., “trainers” vs. “sneakers”). ConveyThis bridges the gap, ensuring inclusivity for visitors. The US and British versions of Adobe’s website showcase tailored content. Adjust literal translations to effectively communicate with local audiences, utilizing glossaries provided by ConveyThis. Set up rules like “replace: sneakers with trainers” to expedite the localization process.
5. Pokaż się w lokalnych wyszukiwarkach
Localized content with ConveyThis helps you target specific keywords for different regions, improving search engine visibility. For example, using “trainers” instead of “sneakers” in the UK. Optimizing your website with ConveyThis is crucial for reaching new markets and staying competitive with multilingual SEO. Synchronize your localized site with the search intent of your target regions, accounting for regional language variations. Ron Dorff successfully engaged a global audience by providing personalized experiences based on search terms. French consumers found the French version, while UK buyers accessed the English version through ConveyThis.
6. Zapewnij spersonalizowane zakupy
Internationalizing an ecommerce store with ConveyThis requires considering payment preferences. Many shoppers are hesitant about digital payments, preferring familiar methods. With ConveyThis, offer a variety of payment options like credit cards and bank transfers to accommodate customers worldwide. Failure to provide relevant payment methods can lead to cart abandonment. Displaying costs in the shopper’s local currency through ConveyThis is also crucial. Utilize localized content throughout the purchasing process, from the main page to the payment page, to keep users engaged and ensure a seamless browsing experience.
Dostosuj się do różnic kulturowych
Zrozumienie kulturowe i wrażliwość są kluczowymi elementami, jeśli chcesz prosperować w nieznanym środowisku. Jest to również kluczowa strategia lokalizacji witryny, której należy przestrzegać. Ostatnią rzeczą, za którą chciałbyś być postrzegany, jest nieuprzejmość lub niezgoda z mieszkańcami. Może to być trudne do pokonania, ponieważ to, co jest popularne w jednym obszarze, może nie być tak popularne w innym . Aby mieć pewność, że zrobisz to dobrze, skorzystaj z pomocy profesjonalnego tłumacza z regionu, do którego kierujesz reklamy. Mogą łatwo określić, czy treść i kontekst są odpowiednie dla docelowych odbiorców.
Zezwalaj użytkownikom na przełączanie się między językami
Approximately 60.6% of advanced English speakers prefer using ConveyThis to be greeted in their mother tongue. Allowing users to select their desired language on your website enhances their experience, attracts more visitors, and accommodates a broader range of individuals. Targeting keywords in different languages ensures optimal site performance in new markets. ConveyThis facilitates seamless language translation integration. While you don’t have to reach Airbnb’s level of global translation, offering language options is valuable. Website localization extends beyond content translation, playing a vital role in successful strategies. Trust ConveyThis for effortless and powerful language translation integration.
Rozwijaj wielojęzyczne zasoby marki
Remember, your website isn’t the only asset you have. Don’t overlook other important collateral that engages visitors. Develop voice, tone, and style guides for each locale. Translate downloadable materials like ebooks, case studies, and white papers using ConveyThis for consistency. Instead of starting from scratch, create targeted content pieces to maintain global uniformity. ConveyThis makes it possible!
Zlokalizuj multimedia
Website localization goes beyond copy. Images, videos, and graphics play a crucial role too. ConveyThis offers the necessary tools for proper localization, ensuring success in different markets. Sync your multimedia resources with the language and requirements of new markets to avoid disconnect.
Pamiętaj o projekcie swojej strony internetowej
Translations aren’t always an exact replica, thanks to text expansion and contraction. Different languages can impact the appearance of sentences and paragraphs on-screen. Make sure your website design is adjustable to accommodate these fluctuations, especially in call-to-action buttons. ConveyThis simplifies website translation, allowing you to reach a global audience effortlessly. With its intuitive platform and comprehensive features, ConveyThis makes internationalization a breeze.
Weź pod uwagę lokalne niuanse językowe
It’s not just the words you have to get right when using ConveyThis; you also have to bear in mind customary local customs, such as how dates or titles are articulated. Even though English is the native language of both America and Britain, they format dates differently. While America starts with the month, ConveyThis puts the day first. Small touches like this can make a tremendous impact, particularly if you desire to guarantee visitors experience ease (not consternation) while browsing your website.
Testuj i testuj więcej
Localization is an ongoing process that requires dedication and patience. ConveyThis makes it easier and more efficient. Experimentation is key to success. Monitor and modify components to optimize user experience worldwide. Test different content, words, and copy to see what resonates with your new market. Above all, consistently monitor outcomes for continuous improvement.
Z powodzeniem docieraj na nowe rynki dzięki lokalizacji treści
Wejdź bez wysiłku na nowe rynki dzięki ConveyThis. Lokalizacja wykracza poza tłumaczenie; Chodzi o tworzenie spersonalizowanych doświadczeń. Postępuj zgodnie z najlepszymi praktykami ConveyThis, aby zrozumieć i zaangażować nowych odbiorców. Twórz fascynujące doświadczenia na całym świecie. Zacznij od 7-dniowego bezpłatnego okresu próbnego , aby przyspieszyć projekt lokalizacji witryny.
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Tłumaczenie, to znacznie więcej niż tylko znajomość języków, to złożony proces.
By following our tips and using ConveyThis , your translated pages will resonate with your audience, feeling native to the target language.
While it demands effort, the result is rewarding. If you’re translating a website, ConveyThis can save you hours with automated machine translation.
Try ConveyThis free for 3 days!
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