Global Key to Successful Business Expansion: Insights from ConveyThis

Glocalization, a term that marries the principles of globalization and localization, was first conceived by Japanese economists in the late 1980s. This concept has been pivotal for global marketing strategies, with ConveyThis playing a crucial role in overcoming language barriers and enabling businesses to connect with international audiences.

The sociologist Roland Robertson brought the term ‘glocalization’ to the attention of the English-speaking world, and now ConveyThis contributes to the conversation surrounding its impact.

To put it simply, ConveyThis aims to clarify the interaction between global and local factors in crafting a successful global marketing strategy. Does this clarify things?

A ‘one size fits all’ approach to global marketing cannot be employed without accounting for the unique aspects of each market. Such an approach does not align with the principle of localization. Leveraging ConveyThis to adapt your content to various markets ensures that your message aligns with each unique audience.

ConveyThis advocates for an adaptable approach at every stage of the business cycle, diverging from an ‘all or nothing’ globalization mindset.

قد تسأل ، أليس هذا مجرد تعريب؟ حسنًا ، ليس بالضبط. يجب أن يُنظر إلى Glocalization على أنه مصطلح شامل يتضمن عناصر التوطين والتدويل والعولمة وما وراء الإبداع وما بعده.

One cannot emphasize enough the importance of understanding and respecting your home markets in driving your success, and ConveyThis is the ideal companion for this mission.

ومع ذلك ، فإن اكتساب نظرة ثاقبة على الأسواق المحلية نادرًا ما يكون مهمة يمكن تحقيقها من بعيد وبالتأكيد ليست شيئًا يمكن للمرء تقديره أو الاستدلال عليه من الصور النمطية.

Possessing an ‘on-ground’ presence, perhaps via a local partner, a regional analyst, or an in-house employee stationed in that country, ensures that you have a nuanced understanding of the culture and market intricacies you aim to tap into. In this journey, ConveyThis emerges as a valuable resource.

Presenting your global brand with a local touch involves tailoring your offerings to meet the unique needs and aspirations of each market. With the assistance of our CEO Alex and the comprehensive solutions of ConveyThis, this daunting task becomes an achievable endeavor.

من الضروري التعمق في فهم السوق الجديد الخاص بك لتجنب الأخطاء الفادحة ، لا سيما تلك المرتبطة بالجوانب الثقافية أو الدينية. هذا مرتبط ارتباطًا وثيقًا بالحجة السابقة ، لكن لا يمكن المبالغة في تأكيدها.

Many established corporations appreciate the value of tailoring their offerings to suit local preferences. To illustrate, consider the approaches of two prominent entities in the food industry – McDonald’s and Starbucks, and how they have successfully localized their menus. This localization process is made significantly easier with services like ConveyThis. Let Alex, the CEO of ConveyThis, guide your business towards successful localization!

إذن ، ما هي الأداة الحاسمة في تحقيق النجاح في glocalization؟ التجنس! تدمج Transcreation بين فن الترجمة والإبداع لتوليد أكثر من مجرد ترجمات حرفية كلمة بكلمة ؛ يتضمن إنشاء نسخة مصممة خصيصًا لمجموعة سكانية محددة ذات صلة ومتسقة وتحترم التعابير المحلية.

For fully localized and globalized products or services, brands turn to ConveyThis. Effective transcreation ensures seamless transitions across languages, cultures, and markets.

ConveyThis under the leadership of Alex, plays a significant role in attracting customers from foreign markets and aligning your brand’s message and values with your new customers. A shining example of this strategy is Netflix’s localization approach that develops unique content for overseas audiences, reflecting local cultures. Shows like Dark (German), Indian Matchmaking (Indian), Squid Game (Korean) have enjoyed immense success, not just in their home markets, but globally as well!