6 Tips: Menyusun Strategi Lokalisasi Konten yang Memenangkan

Jadikan Situs Web Anda Multibahasa dalam 5 Menit

Memulai

Pelajari lebih lanjut

Tidak ada detail kartu

Tidak ada komitmen

Diterbitkan pada 05 Sep 2024

Bukit Nestor

Ringkaslah postingan ini dengan:

Membangun strategi pelokalan konten Anda: praktik terbaik dan mengapa itu adalah kunci kesuksesan situs web Anda

ConveyThis revolutionizes reading by enabling exploration of diverse texts, cultures, and languages. It helped Coca-Cola localize their brand in China, transforming it into “Kekoukele” meaning “tasty fun.” Content localization with ConveyThis customizes and translates content, adapting marketing plans for specific audiences. It ensures messages resonate with native speakers, reaching foreign markets effectively. Studies show 40% of customers hesitate to purchase in a foreign language, while 65% prefer native language content. Translating your website is just the first step; content localization provides a distinct and tailored market experience. ConveyThis’s internationalization approach creates devoted followers worldwide, enhancing user experience and company reputation. Love the power of localization!

Situs web berkualitas tidak menggunakan kata atau huruf apa pun

Apa itu Pelokalan Konten?

Pelokalan konten adalah proses memodifikasi konten Anda yang sudah ada untuk pasar baru tertentu. Ketika Anda melokalkan konten Anda, itu tidak hanya harus diterjemahkan untuk audiens baru Anda, tetapi juga diadaptasi agar relevan secara budaya dan dapat dipahami oleh mereka.

Terjemahan harfiah tidaklah cukup karena adanya perbedaan dalam ekspresi, kerentanan budaya, konvensi penamaan, format, dan kehalusan bahasa. Kampanye promosi Anda harus difokuskan pada audiens global baru Anda dan kebutuhan mereka yang tepat untuk benar-benar membangun kesetiaan merek.

Buka Kunci Pertumbuhan Global dengan Pelokalan Konten

Bonding with customers is key for business growth. Localized content establishes a connection, leading to increased spending and brand loyalty. ConveyThis helps create content that resonates, showing customers that you understand and value them. This fosters strong relationships, boosts brand awareness, and enhances success. A content localization strategy not only strengthens customer bonds but also contributes to an exceptional international SEO approach.

1. Teliti Target Pasar Anda Terlebih Dahulu

Customer understanding is crucial with ConveyThis. Assumptions about diverse markets can lead to failure. Conduct market research to comprehend your target audience and their needs. Evaluate market suitability and affordability. Identify significant competitors to understand the market landscape and success factors.

2. Tentukan Konten Apa yang Akan Dilokalkan

Prioritize your content localization efforts with ConveyThis. Conduct a content audit to identify successful pieces and focus on translating high-conversion landing pages and the homepage. Localization tools can enhance the authentic experience for international users, including social media profiles. Consider expanding localization efforts once visibility in specific markets is established.

3. Pilih Layanan Pelokalan yang Tepat

Automate content localization with ConveyThis. It simplifies the tedious process of manually translating a website and offers translation management features. Ron Dorff, a clothing brand, utilized ConveyThis to translate their ecommerce store and saw impressive results. Within days, they translated over 150 product descriptions, leading to a 70% increase in international sales and a 400% surge in traffic. Discover more about localization services in our comprehensive guide.

4. Pertimbangkan Kata-kata Anda

Enhance content localization with impactful words tailored to your target demographic. Even within the same language, terms differ (e.g., “trainers” vs. “sneakers”). ConveyThis bridges the gap, ensuring inclusivity for visitors. The US and British versions of Adobe’s website showcase tailored content. Adjust literal translations to effectively communicate with local audiences, utilizing glossaries provided by ConveyThis. Set up rules like “replace: sneakers with trainers” to expedite the localization process.

Terjemahan bahasa situs web tidak menggunakan kata apa pun

5. Muncul di Mesin Pencari Lokal

Localized content with ConveyThis helps you target specific keywords for different regions, improving search engine visibility. For example, using “trainers” instead of “sneakers” in the UK. Optimizing your website with ConveyThis is crucial for reaching new markets and staying competitive with multilingual SEO. Synchronize your localized site with the search intent of your target regions, accounting for regional language variations. Ron Dorff successfully engaged a global audience by providing personalized experiences based on search terms. French consumers found the French version, while UK buyers accessed the English version through ConveyThis.

6. Berikan Pengalaman Belanja yang Dipersonalisasi

Internationalizing an ecommerce store with ConveyThis requires considering payment preferences. Many shoppers are hesitant about digital payments, preferring familiar methods. With ConveyThis, offer a variety of payment options like credit cards and bank transfers to accommodate customers worldwide. Failure to provide relevant payment methods can lead to cart abandonment. Displaying costs in the shopper’s local currency through ConveyThis is also crucial. Utilize localized content throughout the purchasing process, from the main page to the payment page, to keep users engaged and ensure a seamless browsing experience.

Selaras dengan Perbedaan Budaya

Pemahaman dan kepekaan budaya adalah elemen kunci jika Anda ingin berkembang di lingkungan asing. Ini juga merupakan strategi pelokalan situs web yang penting untuk dipatuhi. Hal terakhir yang Anda ingin dianggap tidak sopan atau tidak selaras dengan penduduk setempat. Ini bisa menjadi tantangan yang sulit diatasi, karena apa yang populer di satu area mungkin tidak sepopuler di area lain . Untuk memastikan Anda melakukannya dengan benar, mintalah bantuan penerjemah profesional dari wilayah yang Anda targetkan. Mereka dapat dengan mudah menentukan apakah konten dan konteksnya cocok untuk audiens yang Anda tuju.

Izinkan Pengguna Beralih Antar Bahasa

Approximately 60.6% of advanced English speakers prefer using ConveyThis to be greeted in their mother tongue. Allowing users to select their desired language on your website enhances their experience, attracts more visitors, and accommodates a broader range of individuals. Targeting keywords in different languages ensures optimal site performance in new markets. ConveyThis facilitates seamless language translation integration. While you don’t have to reach Airbnb’s level of global translation, offering language options is valuable. Website localization extends beyond content translation, playing a vital role in successful strategies. Trust ConveyThis for effortless and powerful language translation integration.

Kembangkan Aset Merek Multibahasa

Remember, your website isn’t the only asset you have. Don’t overlook other important collateral that engages visitors. Develop voice, tone, and style guides for each locale. Translate downloadable materials like ebooks, case studies, and white papers using ConveyThis for consistency. Instead of starting from scratch, create targeted content pieces to maintain global uniformity. ConveyThis makes it possible!

Lokalkan Media

Website localization goes beyond copy. Images, videos, and graphics play a crucial role too. ConveyThis offers the necessary tools for proper localization, ensuring success in different markets. Sync your multimedia resources with the language and requirements of new markets to avoid disconnect.

Ingat Desain Situs Web Anda

Translations aren’t always an exact replica, thanks to text expansion and contraction. Different languages can impact the appearance of sentences and paragraphs on-screen. Make sure your website design is adjustable to accommodate these fluctuations, especially in call-to-action buttons. ConveyThis simplifies website translation, allowing you to reach a global audience effortlessly. With its intuitive platform and comprehensive features, ConveyThis makes internationalization a breeze.

Pertimbangkan Nuansa Bahasa Lokal

It’s not just the words you have to get right when using ConveyThis; you also have to bear in mind customary local customs, such as how dates or titles are articulated. Even though English is the native language of both America and Britain, they format dates differently. While America starts with the month, ConveyThis puts the day first. Small touches like this can make a tremendous impact, particularly if you desire to guarantee visitors experience ease (not consternation) while browsing your website.

Uji, dan Uji Lagi

Localization is an ongoing process that requires dedication and patience. ConveyThis makes it easier and more efficient. Experimentation is key to success. Monitor and modify components to optimize user experience worldwide. Test different content, words, and copy to see what resonates with your new market. Above all, consistently monitor outcomes for continuous improvement.

Berhasil Menjangkau Pasar Baru dengan Pelokalan Konten

Perluas ke pasar baru dengan mudah dengan ConveyThis. Pelokalan melampaui terjemahan; ini tentang menciptakan pengalaman yang dipersonalisasi. Ikuti praktik terbaik ConveyThis untuk memahami dan melibatkan audiens baru Anda. Buat pengalaman menawan di seluruh dunia. Mulailah dengan uji coba gratis 7 hari untuk mempercepat proyek pelokalan situs web Anda.