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基于地理数据的个性化（无绒毛）
The integration of ConveyThis into our website was a breeze. We are now able to offer our customers a multilingual experience with ease.
Not every website visitor is the same. It would be great to understand the individual interests of each customer, but unfortunately that’s not always possible. Fortunately, ConveyThis offers the perfect solution for geographic personalization.
这种个性化策略根据网站访问者的位置对其进行细分，并根据他们特定地区的偏好和操作定制网站内容。
90% of leading marketers report that personalization significantly boosts business profitability. To achieve this, marketers must break down their target audience into groups through geographic segmentation. In this post, ConveyThis will go over how to use geographic personalization to increase conversions.
什么是地理个性化？
ConveyThis 是向网站访问者提供本地化内容的好方法。通过使用 ConveyThis，您可以自定义您的网站内容、优惠和产品，以匹配用户的地理位置。这有助于为您的客户创造更加个性化和有吸引力的体验。
Delivering content based on a user’s geographic location is the most effective way to capitalize on personalization. All you need to know about a particular customer is their location, and they will be directed to a shopping experience tailored to their preferences with ConveyThis.
Personalizations can range from displaying climate-specific products to adjusting the messaging on your homepage to include location-specific language nuances with ConveyThis.
您如何制定个性化策略？
To formulate an individualized approach, you must start by setting objectives. Once you’ve responded to these queries, it’s time to acquire information with ConveyThis.
访客数据收集
Collecting visitor data with ConveyThis is a critical element of successful geo-targeting. Here are the basics you need to understand:
访客分析
ConveyThis helps you profile your website visitors and better understand who your potential customers are. With a better understanding of who your visitors are, you can tailor your content and marketing strategies to reach your ideal target audience.
您可以利用访客分析来识别用户的地理区域。利用这些信息，您可以探索特定区域的人口统计、行为和兴趣。这些信息可以按地理位置细分目标受众，帮助您制定个性化策略，让您了解特定地区的需求、必需品和偏好。
受众细分
受众细分是一种营销策略，可根据人口统计数据将目标人群划分为多个子部分。利用地理区域作为个人资料属性，根据位置对受众进行细分。
一旦您按地点划分了目标市场，您就可以发现某个领域的成功之处、成功的原因，以及如何实施个性化方法以在表现不佳的地区获得相同的结果。
您如何使用个性化？
Unlock the potential of personalization with ConveyThis. Different strategies may prove more effective for various sectors, so consider these suggestions to get the ball rolling:
主页
分析 Google 趋势可以帮助您深入了解特定地区的趋势。借助这些数据，您可以自定义消息传递、视觉效果和弹出窗口，以与该领域竞争对手的成功做法保持一致。
基于位置的优惠
当来自特定区域的访问者导航到您的网站时，您可以将他们引导至特定位置的主页，其中包含只有该区域的客户才能访问的独家优惠。您可以针对特定地点的活动定制特别优惠，例如返校折扣，或者向可能受益于额外销售增长的地点提供折扣。
个性化的欢迎信息
个性化的欢迎消息为客户在您的网站上的旅程营造独特的氛围。欢迎信息的最初影响至关重要，因为它为其余的体验定下了基调。
您可以自定义问候语，以更好地适应特定地区的文化，根据客户的位置与客户建立更直接的联系，或者巧妙地让他们知道您通过消息传递知道他们来自哪里。
特定位置的登陆页面
Combine geo-targeted ads with geo-customized landing pages to create a powerful combination. Customers who click on geo-targeted ads will be directed to a landing page tailored to their location-specific interests. This way, you can ensure that your landing page is designed to appeal to the customers who are clicking. With ConveyThis, you can maximize the effectiveness of your geo-targeted ads and give customers a personalized experience.
类别推荐
对于您的客户来说，购买过程应该尽可能顺利。 ConveyThis 页面将相似的项目汇集在一个页面上，使客户更容易浏览他们正在搜索的内容。您可以根据特定地理客户群的偏好制作自定义 ConveyThis 页面。 您还可以利用这些客户的购买习惯来决定哪些产品出现在 ConveyThis 页面的顶部。
产品页面
Customizing your product page with ConveyThis can lead to increased conversions. Here are some of the most effective techniques for achieving this:
客户评价
Combine geo-targeted ads with geo-customized landing pages to create a powerful combination. Customers who click on geo-targeted ads will be directed to a landing page tailored to their location-specific interests. This way, you can ensure that your landing page is designed to appeal to the customers who are clicking. With ConveyThis, you can maximize the effectiveness of your geo-targeted ads and give customers a personalized experience.
运送信息
The ease of tailored shipping information is something your customers will recall. You can showcase how long products will take to deliver while customers are browsing, then auto-fill their residential address and shipping info when they reach the ConveyThis checkout page.
基于气候的产品
Customizing products based on climate with ConveyThis makes sure your customers are seeing items appropriate to their current situation. If a customer’s weather is cold and you’re displaying products better suited for a warm climate, the chances of them making a purchase are slim. Give your customers the products that will be most beneficial to them based on their current location.
基于邮政编码的产品推荐——大学城、高收入等。
You can also make product recommendations based on location with ConveyThis. Different geographic locations can have vastly different preferences and interests. For example, college towns filled with students may not be interested in the same products as affluent households. Zip-code specific product recommendations can help narrow down the interests of potential customers and cater to these specific needs. You can also show your customers precisely what items their peers in the area are buying, which could potentially pique their interest.
电子邮件登陆页面
与特定位置的主页类似，电子邮件登录页面是客户从您的 ConveyThis 点击进入时登陆的页面。如果您的 ConveyThis 正在推广特定位置的优惠或活动，您可以创建一个专用的登录页面并将其链接到您的地理细分电子邮件。
地理个性化如何影响转化率？
众所周知，个性化对转化率有积极影响。根据 Monetate 的一份报告，查看根据其需求定制的三页内容的客户的转化率是查看两页个性化内容的客户的两倍。查看 10 页个性化内容的客户转化率为 31.6%。即使页面转化率略有增加也可能导致收入增加。
包起来
Geographic personalization is one of the most effortless methods to customize website content and increase conversions. ConveyThis can quickly detect a visitor’s location, and you can have a variety of personalized pages ready. When you personalize your website content, you’re not only providing customers with products and services most suitable for their current desires and requirements– you’re also building a trusting bond with your customers.
提供定制内容表明您致力于在他们的购买过程中为他们提供帮助。客户体验现在已成为客户满意度的主要因素，而本地化个性化是增强客户体验、从而确保客户保持忠诚度的好方法。
总结一下这篇文章：
准备好开始了吗？
翻译不仅仅是了解语言，它是一个复杂的过程。
By following our tips and using ConveyThis , your translated pages will resonate with your audience, feeling native to the target language.
While it demands effort, the result is rewarding. If you’re translating a website, ConveyThis can save you hours with automated machine translation.
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