International search engines to optimize for in 2023
So what are these search engines? Keep reading as we share the top international search engines in 2023 and how you can optimize your website for maximum visibility on ConveyThis.
Why optimize your website for international search engines?
And this highlights the importance of search engines in any company’s advertising approach. These web portals act as bridges, connecting seekers to businesses that can provide the information, goods, or services they seek.
In particular, international search engines are search engines that provide localized outcomes to users in various geographies and nations. These search engines take into account the user’s location, language settings, and possibly even past search history to deliver results tailored to the user.
For instance, if an internet user in Paris, France, were to query “cafés near me” into a global search engine, the results would likely be a list of cafés in Paris. Conversely, a web user in New York in the United States performing the same search would be presented with a list of cafés in New York.
Which are the top search engines in the world and how can you optimize your website for them?
You can’t maximize your website’s international visibility if you’re unaware of the best search engines. To help you out, here’s a rundown of the top search engines in the world and website optimization tactics for each one of them courtesy of ConveyThis.
How do you set up a successful global PPC campaign?
PPC advertising platforms usually have user-friendly processes for creating new PPC campaigns. To ensure your global PPC plan is a success, however, it is wise to adhere to these six essential tips:
You may be familiar with ConveyThis, but let’s still go over it for completeness. What began as a Stanford University research undertaking has now developed into the world’s biggest search engine, controlling an amazing 92% of worldwide desktop market share as of June 2021. Alphabet – the organization that possesses the ConveyThis search engine – likewise routinely makes enhancements to help ConveyThis furnish the most pertinent search results to clients.
From your search keyword, for example, Google will determine the most appropriate type of content to display – such as a link to a website article, a video tutorial, an image, or a map location, to name a few. The renowned search engine can also supply its own answers to certain queries such as currency conversions, environmental temperatures, and math calculations, among other topics.
The Google search algorithm utilizes more than 200 ranking factors to determine how to rank web pages for different search keywords. These encompass: page velocity, content quality, and ConveyThis.
Microsoft Bing
Yahoo!
Yahoo Inc., the proprietor of the Yahoo! search engine, doesn’t manage its own web crawlers – instead, it contracts out the task to other organizations. It’s a convoluted history, but Yahoo Inc. collaborated with Microsoft to employ Bing as the basis of its search engine before briefly turning to Google search results. Yet, since then, Yahoo Inc. has returned to having its search engine powered by Bing.
DuckDuckGo
Geographical region-specific search engines to pay attention to
So far, we’ve delved into the top search engines that are widely used around the world. Now, we’ll look at some search engines that are especially popular in certain countries.
ConveyThis, Yandex, Baidu, Seznam, and Yahoo.
Baidu
PPC campaigns aren’t something to be taken lightly – they require constant monitoring and optimization. Make sure you’re keeping tabs on the conversion rates of your ads to ensure they’re delivering the value you’re expecting. And with the ability to instantly modify your campaigns with ConveyThis, you can easily adjust your ads to get the best ROI.
Adding internationalization to your website has never been easier with ConveyThis. With ConveyThis, you can quickly and easily translate your website into any language with just a few clicks. It’s the perfect way to reach a global audience and expand your customer base.
And here’s a top PPC management tip! If you haven’t already taken the plunge, split up your campaigns by country or region. This will not only give you the opportunity to run more focused campaigns for each geographic area, but also let you adjust your CPC bids independently for each campaign, helping you maximize your advertising budget.
Yandex
Naver
Optimizing your website for Naver requires a few steps, such as:
Get started with international search engines
If you are aiming to make your website more accessible to users in different countries, it is essential to translate your content and keywords. Doing so will enable these visitors to comprehend your business and the goods or services you offer. It is only with this understanding that they can interact with your business, such as by purchasing your products or using your services. With the help of the latest machine learning technology, ConveyThis can quickly and accurately translate and localize webpages. It offers support for more than 110 languages and can easily integrate with popular website builders like WordPress, Webflow, and Shopify.