4 个做事正确、鼓舞人心的电子商务网站

有些网站因其对访问者的影响而令人难忘，而在观众中产生这种反应的唯一方法是通过设计。伟大的设计是热情、友好和有说服力的。绝对是探索的邀请。

Design is beautiful in that it works like storytelling, through it you communicate information about your brand, it’s all coded in the different choices you’ve made. The user receives a message and, in 0.05 seconds, they form an opinion and decide to stay and buy, or leave.

Online revenue continues to grow each year and ecommerce penetration has been rising, in 2019, exceeded a 16% share of retail spend. Despite the ever-growing market, the competition is fierce and shop owners must pull out all the stops if they want a chance at success.

由于没有实体店，因此虚拟商店必须产生影响。年度 Awwwards 每年都会提名许多网站，在电子商务类别中，被提名者的作品令人难以置信，他们看起来都像赢家。

让我们来看看其中的 4 位候选人。

约里克

The Jorik website perfectly echoes the brand’s ethos with it’s simple design contrasted with bold animation and reliance on typography.

该网站对访问者的行为非常敏感，横幅的微妙移动与光标相关联，当您将鼠标悬停在产品上时会出现文本框。

这是一个设计师网站，销售设计师服装，并用大而动态的照片精美展示。

该网站是该品牌的无缝延伸，它们在流程、感觉和调色板方面都一致，大多是单色，偶尔也会出现位置合适的醒目颜色。

搬家

Déplacé Maison 充满活力和活力，从偏移位置开始，您会注意到一个定制的动画光标，它会在您身后留下随着您移动而逐渐消失的轨迹，它本质上代表了城市服装和生活方式，并从一个地方移动到另一个地方。

散发出大量的能量，迫切需要走出去，在城市里走走，融入城市生活。

这些照片经过编辑，看起来像插图，给他们的造型册带来了漫画书的感觉。它绝对了解他们的听众、他们的风格和兴趣。

白尾杜松子酒

In this case we have an entire website dedicated to a single product, White Tail Gin. The design is sophisticated, all the different elements are connected through the tread of the full page scroll, you almost feel disappointed when you reach the end of the store, you could swim in there forever.

无需使用不同的选项卡，因此设计师利用这个机会创建了“发现模式”，您可以通过滚动进入 White Tail Gin 的故事。而且，在故事的结尾，有一家商店。这个网站深受博物馆和游乐园的启发，在那里他们让你兴奋不已，然后他们在你的路径上留下了一家礼品店。

这是时尚的作品，非常舒缓和成熟，感觉就像进入假期旅行的门户。

Uruoi护肤品

The Japanese brand of skincare Uroi has a very different audience, they combine an authentically Japanese minimalist philosophy and powerful ingredients backed by science. There is a lot of information and many options, since skincare gets more and more complex everyday and experts and consumers get very involved and curious about each ingredient used and their effects.

因此，设计师找到了一种方法，通过使用负空间和动画来显示所有选项和信息，而不会使网站看起来令人生畏或不知所措。

很明显，设计师、摄影师和品牌详细讨论了这个项目及其挑战，最终的结果是非常精致和完美的体验。

您是打入国际市场的电子商务所有者吗？

The nominees mentioned have great designers giving it their all and bringing all the best ideas that will reflect all of the brand’s ideals into a stunning virtual store that will turn visitors into customers.

However there is another way to make a store grow and reach new audiences all over the world, and that is by having a multilingual website, it’s not enough to offer international shipping if your customers can’t browse in their own language.

It’s understandable why many people won’t buy in a language different than their own, they are spending money and are scared that they might misunderstand the product description or the payment process. This means that your business has a huge group of visitors who want to make a purchase, but don’t dare.

拥有多语言网站的另一个好处是搜索引擎会提高您的排名，因为您的网站只与使用该语言的人相关。更多语言选项=更多可见性。

有自己的语言按钮

It’s very easy to create a multilanguage version of your website and start selling internationally. To make your company grow the process is simple, no need to change your layout.

With ConveyThis you can have all your content start displaying in a different language immediately and switch between the different language options with a visible button that you can customize. You can offer two languages or many more! Then the search engines will help potential customers find you.

正如您所看到的，这个过程非常简单，不需要任何编码技能，结果将立即可见，因为第一次翻译是自动的。犹豫不决的客户想要的所有信息现在都将可用。

After this first translation, you may hire translators and editors through ConveyThis that will help you polish those pages that you consider the most important, like your homepage.ConveyThis offers an extensive service for website translation that takes into account all the technical and linguistic aspects of building an international ecommerce, and the support team will assist you with this process.