It is believed by many that the most widely spoken language is English language. Are you having the same sentiment? If yes, then you are right. However, you may be surprise that English language is not the first when it comes numbers of native speakers. When you make a plain investigation of your website using analytics, you will be amazed to discover that you have visitors from around the world, especially from countries where English is not their lingua franca. A simple research on how languages rank in the world can help you more.
Every business today is ready to extend their boundaries to accommodate more customers from other countries. To be able to do this, you will be needing to communicate with these new customers from different parts of the world effectively. And to communicate effectively, you must communicate in the language of their hearts. The big questions now are: with the vast numbers of languages available in the world today, how will I communicate with every customers in their language? How can I get into this extensive and mind boggling market bearing language barrier in mind? Luckily, there is an answer. The answer to these questions is website translation.
To get full out of this process, choose a language translator for your website. Following this suggestion can enhance the growth of your business and will make getting your goals accomplished easier. While you are still contemplating, we will discus 4 major ways that website translation can help you enhance the growth of your business in other countries around the world.
1. Website Translation helps you Gain Credibility and More International Reach
Credibility has to deal with the points in the image above. It encompasses integrity, trust, reliability, authenticity, reputation, regards and commitment. Consumers who are emotionally attached to certain product or a business are said to be very loyal than consumers or customers who just save up or wait to receive benefits. If you want your customers to be emotionally glued to your business, try to bring products and services to them in the language of their heart. This does not mean automatic ticket to skyrocketing the numbers of your customers in the international marketing level but in the real sense, it will pose your brand or business to your prospective customers in the targeted location as a credible one. A website that can be reached in more than a language make visitors feel at home, at ease and unique. This unique feeling will help you sustain their interest and retain their attention much longer.
Remember that your website is the point of contact and gives information about you and your brand even in your absent. When customers discover that your website is available in their language, such first impression will dwell longer in their heart which will be extremely difficult to change. However, if opposite is the case i.e. the content of your website is in another language that is quite difficult to understand, visitors of your website will instantly switch away from your website.
Paying more attention to your prospective customers by translating your contents into the language they understand makes communicating your sales and products clearer and unforgettable. Your brand will be seen as one with credibility.
2. Website Translation helps you to build a Brand Identity and Promote User Engagements
Customers spend plenty times trying to review information that are presented on a sale website. That is the reason why translating your website will help portray your brand as a globally recognized one. It is an indication that your brand speaks your customers’ languages, you are keenly interested in their needs, ready to provide service supports in form of messaging and chat boxes in the language the quite understand. They will see your brand as being caring and trustworthy. It shows you are very sensitive to their languages and cultures. Since you communicate with your website visitors in the language of their heart, it will be easier for them to give recommendations of your brand and refer others to patronize your brand. This will thereby translate to having more and more people visiting your website so as to buy from you. And subsequently, your brand identity will witness a boost.
Translating your website will not only help you grow your business but will help you witness a rise in sales of your products because at that point you are dealing not with a few customers but with a huge number of prospective buyers and audience. Retaining and building the interest of your website visitors is seriously contingent on whether your information captivate them. This is achievable with translation. Ensure that campaigns of your business as well as all related files and documents are rendered in the local language of your site visitors so as to expand your brand across borders.
When you have a translated website, your brand will come out to the fore when a search for certain keywords is been launched from a foreign language. This simple act that will be extensively discuss in the next point makes your brand appear trustworthy and to the point.
3. Website Translation Boosts SEO and Increases Website Traffic
The central focus of any online marketing or business is Search Engine Optimization i.e. SEO. Do you want your website to show or reflect at the top of the results when certain keywords are been searched on the internet? If yes, welcome to SEO. It is a powerful SEO that makes that feat possible.
SEO is an indicator that shows how well your website is doing when it comes to communicating effectively. However, is it possible to communicate if visitors of your page are having difficulty in understand your contents because it is in another language? No is the firm answer. That is the reason why translation is the right step to a good communication. There are possibilities that your website will be mentioned by professionals you needs your products and services around the world. This may even open up more business opportunity you never thought of before. For example, visitors who have your content in your language when searching for certain information may likely want to partner with you. Therefore, you can start gaining international partnership for your business.
Also, when you have not only the content but also the URLs you will be able to promote the ranking of your website because more backlinks and ads on would have been created. You will get an outstanding result if you have a better improved SEO because that will generate more users for you website. When you have more users, you will definitely have an increase in sales of your products. Thereby, you have hit your goals of appearing on search engines with some not so special translation tool.
A standard SEO takes into account the discrepancies in keywords and how best to use the keywords. Reason because use of phrases and sentences differs from one language to the other. Translated content for SEO is targeted towards the needed audience by getting to know what people search in certain location and at what time.
When you translate your website, you will have an improved ranking in search engines that will not only benefit your visitors but also benefits you.
4. Website Translation is Quite Affordable
Trying to take your business across borders is a very expensive course. Think of doing that physically in just one language and compare it with doing the same with different languages. You will find out that it is something not so easy to do. However, when it comes to trying that in a non-physical setting i.e. online marketing, you will come to realise that translation of your website is the cheapest thing that can ever happen to your online business. With online translation, you can go for a trial on whether to venture into an international market or not. Interestingly, because of the great outcomes that have resulted from website translation, many online business as stick to its use due to the fact that it has proven to be an effective business tactics. Immediately you start gaining more visitors and having more sales, you can make more analyses of your products and see where to improve. At that point you may want to further increase engagements and sales by digging into localization and subsequent expansion.
In conclusion, we have seen that website translation is a key to your business growth. Remember that even today all business is ready to extend their boundaries to accommodate more customers from other countries. They do this by communicating with these new customers from different parts of the world effectively. And to communicate effectively, they are to communicate in the language of their customers hearts. That is where translation is very much vital. You may be wondering how you will start your website translation. Don’t worry too much. You can use translation service to translate your website and you will be surprise to see how your business will enjoy immense growth. To achieve your prominent business goals, you should communicate with customers and prospective customers in the language of their heart.