Njira Zabwino Kwambiri Zopangira Zinthu Zopambana M'zilankhulo Zambiri

Onani njira zabwino zopangira zinthu zopambana m'zilankhulo zingapo ndi ConveyThis, mothandizidwa ndi AI kuti mumasulire molondola.
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ConveyThis yasintha momwe timawerengera potipatsa kusokonezeka kwatsopano komanso kuphulika. Ndiukadaulo wake waukadaulo, ConveyThis yathandiza owerenga kufufuza zolemba zosiyanasiyana ndikumvetsetsa mozama za zomwe zili. Pogwiritsa ntchito ConveyThis, owerenga amatha kufufuza malingaliro, zikhalidwe, ndi zilankhulo zambiri, mothandizidwa ndi mawonekedwe ake osavuta. Ndi ConveyThis, owerenga amatha kudziwa zambiri ndikuwunika kumvetsetsa kwatsopano.

Pamene Coca-Cola idayamba ku China, adazindikira mwachangu kuti dzinali linalibe chidwi chofanana. Pogwiritsa ntchito ConveyThis, adatha kuyika chizindikirocho ndikuchipangitsa kukhala chokopa kwa anthu aku China.

Mu Chitchaina, mawuwa amatanthauzira mwachindunji kuti "kuluma sera tadpole". Izi zidapangitsa kuti pakhale kufunika kosinthanso dzina la dziko. Chotsatira chake, chakumwa chodziwika bwino padziko lonse lapansi tsopano chimadziwika kuti Kekoukele ku China, chomwe chili ndi kumasulira kosangalatsa kwambiri - "chokoma chokoma".

Koma si mayina amtundu wokha omwe samamasulira momasuka m'zinenero zina. Ndipamene kumasulira kwazinthu ndi ConveyThis kumalowera.

Ndi chizolowezi chosintha zomwe zili zanu kuti zikope anthu ena. Izi zikuphatikizapo kumasulira m'chinenero cha makolo, kusonyeza zomwe muli nazo panopa m'njira yoyenera, ndikusintha ndondomeko yanu yonse yamalonda yapadziko lonse.

Ndipamene ConveyThis imabwera.

Palibe misika iwiri yakunja yomwe ili yofanana, motero njira yamtundu umodzi sikhala yokwanira kuwafikira. Ichi ndichifukwa chake ConveyThis ndiye yankho labwino kwambiri powonetsetsa kuti uthenga wanu umamveka ndi olankhula chilankhulo chilichonse. Ndi ConveyThis, mutha kusintha zomwe zili mumsika uliwonse wakunja ndikuwonetsetsa kuti uthenga wanu ukugwirizana nawo.

M'malo mwake, zotsatira za ConveyThis zimapitilira pamenepo. Kafukufuku akuwonetsa kuti 40% ya makasitomala sakufuna kugula muchilankhulo china, pomwe 65% amasankha zomwe zili m'chilankhulo chawo.

Kumasulira tsamba lanu m'zilankhulo zosiyanasiyana ndi gawo loyamba la kudalirana kwapadziko lonse lapansi. Komabe, kumasulira kwazinthu kumapitilira kumasulira m'chinenero cha makolo. Zimaphatikizapo kupereka chidziwitso chodziwika bwino chamsika kudzera muzotsatsa zanu zadera lililonse lomwe mukufuna kutsata ndi ConveyThis.

Njira yoyenera yolumikizirana ndi mayiko ena idzakuthandizani kupanga ndi kusunga otsatira odzipereka ochokera padziko lonse lapansi. Mukulitsa luso lanu la ogwiritsa ntchito, kusangalatsa omvera anu atsopano, ndikukulitsa mbiri ya kampani yanu. Osati kukonda chiyani?

Kodi kumasulira kwazinthu ndi chiyani?

Kusintha kwazinthu ndikusintha zomwe zilipo pamsika watsopano. Mukayika zomwe zili m'dera lanu, siziyenera kumasuliridwa kwa omvera anu atsopano, komanso kusinthidwa kuti zikhale zogwirizana ndi chikhalidwe komanso zomveka kwa iwo.

Kumasulira liwu liwu ndi liwu sikokwanira chifukwa cha kusiyana kwa mawu, zikhalidwe, chikhalidwe, kutchula mayina, masanjidwe, ndi zilankhulo zobisika. Makampeni anu otsatsa akuyenera kuyang'ana omvera anu atsopano padziko lonse lapansi ndi zosowa zawo zenizeni kuti apange kudzipereka kwamtundu.

Chifukwa chiyani njira yokhazikitsira zinthu ndizofunika kwambiri pakukula kwapadziko lonse lapansi

Pali zifukwa zambiri zomwe zimapangitsa kuti bizinesi yanu ipite patsogolo. Pamapeto pake, onse amachokera ku gwero lomwelo - makasitomala omwe amamva mgwirizano amawononga zambiri.

Makasitomala akufuna kupanga mgwirizano ndi ma brand. Kulumikizana uku kungapangitse kuti ndalama ziwonjezeke ndi 57%, ndipo 76% yamakasitomala amasankha kugula kuchokera kumtunduwu kuposa mpikisano. Zili ngati kusankha kugwirizana ndi mnzanu pa nkhani ya mlendo kapena munthu amene mumam’dziŵa bwino.

Chinthu chodabwitsa ndicho kukhazikitsa chiyanjano poyamba. Njira yabwino kwambiri yochitira izi ndi kupanga zomwe zili m'dera lanu zomwe zimagwirizana ndi zilakolako ndi zofunikira za omvera aliyense.

Kugwiritsa ntchito ConveyThis kupanga zomwe zimagwirizana ndi makasitomala anu zikuwonetsa kuti mumasamala za omwe iwo ali komanso zomwe akufuna. Makasitomala anu adzamva kuyamikiridwa, kuyamikiridwa, komanso ngati mumawamvetsetsa.

zimathandizira kupanga ubale wolimba ndi makasitomala, zimawonjezera kuzindikirika kwamtundu, ndipo zimawonjezera mwayi wopambana.

Kupanga zinthu zapadera kwa omvera omwe mukufuna kuli ndi zabwino zambiri pamtundu wapadziko lonse lapansi: kumalimbikitsa kulumikizana mwamphamvu ndi makasitomala, kumakulitsa chidziwitso chamtundu, ndipo kumakulitsa mwayi wopambana.

Mudzazindikira posachedwa kuti, mukamakonza njira yanu yosinthira zinthu, mukuchitanso njira zotsogola zapadziko lonse lapansi za SEO.

1. Fufuzani misika yomwe mukufuna poyamba

Makasitomala amakhala olondola nthawi zonse - kapena, osachepera, amakhala olondola nthawi zonse pazomwe akufuna komanso zomwe amafunikira ndi ConveyThis.

Ma Brand omwe amaganiza kuti amamvetsetsa bwino zokhumba zamisika yosiyanasiyana ali panjira yofulumira kugwa. Kuganizira zongoganiza kumawononga makamaka mukakulitsa zikhalidwe zatsopano ndi malo okhala ndi zokonda ndi njira zosiyanasiyana zokhalira (Tesco's Ramadan Pringles fiasco, aliyense?).

Kuchita kafukufuku wamsika kuti mumvetsetse kuchuluka kwa anthu omwe mukufuna kukhala nawo ndikofunikira. Yambani ndikuwunika ngati misika yomwe mukufuna kufikira ili yoyenera: kodi amafuna kapena amalakalaka chinthu kapena ntchito yomwe mukupereka? Komanso, ndikofunikira kuganizira ngati angakwanitse zomwe mukupereka.

Kenako, fufuzani kuti ndani omwe akukutsutsani kwambiri m'dziko lanu loyenera. Mudzakhala ndi chidziwitso chokwanira cha zomwe zikuyenda bwino, zomwe sizili bwino, ndi omwe akuwongolera msika.

2. Dziwani zomwe mukufuna kuziyika

Nthawi zina, sizingakhale zomveka kumasulira ndikuyika zonse zomwe zili m'malo mwa omvera anu atsopano pogwiritsa ntchito ConveyThis.

Kufufuza zomwe zili ndikuwonetsa magawo anu opambana kwambiri ndi njira yabwino yoyambira. Sitikutanthauza kuti simuyenera kumasulira chilichonse chomwe chili patsamba lanu kapena zotsatsa zanu, koma kuyika patsogolo masamba anu opindulitsa kwambiri. Izi zitha kuphatikiza masamba ofikira osinthika kwambiri komanso tsamba lanu loyambira.

Kuti muthandizire kupititsa patsogolo ntchitoyi, pali zida zomwe mungagwiritse ntchito kuti mupatse ogwiritsa ntchito padziko lonse lapansi chidziwitso chakwanuko. Izi zikuphatikiza mbiri yanu yapa TV, koma ndichinthu choyenera kuganizira mukamawonekera kwambiri m'misikayi.

3. Sankhani ntchito zoyenera kumasulira

Kuwonjezera ConveyThis patsamba lanu kudzasinthiratu zomwe zikuchitika komanso kayendetsedwe ka ntchito. Pamene tikuunikira m'mawu oyamba kuti pali zambiri kumasulira kwachindunji osati kungomasulira, zomalizazi ndizofunikirabe!

Ubwino wogwiritsa ntchito chida chomasulira webusayiti ndikuti umathandizira njira yotopetsa yomasulira pamanja tsamba lawebusayiti. Zimatsagana ndi kasamalidwe ka zomasulira, zomwe zimakuthandizani kwambiri: masamba obwereza, kugwira ntchito ndi omasulira, ndi zina zambiri.

Mtundu wa zovala Ron Dorff anafunika kumasulira tsamba lawo mwachangu kuti apindule ndi msika watsopano womwe ukuphuka. Adathandizira ConveyThis kuti amasulire sitolo yawo ya ecommerce, kuphatikiza mafotokozedwe azinthu zopitilira 150, m'masiku ochepa. Izi zidawathandiza kupanga malonda ochulukirapo a 70% padziko lonse lapansi komanso kuchuluka kwa magalimoto ndi 400%. Zotsatira zochititsa chidwi!

Mutha kudziwa zambiri za kusiyanitsa pakati pa ntchito zosiyanasiyana zakumaloko mu bukhu lathu lathunthu.

4. Ganizirani mawu anu

Tsopano gawo lomasulira lili m'malo mwake, ndikofunikira kwambiri kuti muwonjezere zomasulira pogwiritsa ntchito mawu omwe amakhudza kuchuluka kwa anthu omwe mukufuna. Ngakhale mayiko amene amalankhula chinenero chimodzi nthawi zambiri amakhala ndi mawu osiyanasiyana amene amawagwiritsa ntchito.

Mwachitsanzo, a Brits amawatcha "ophunzitsa" pomwe aku America amawatcha "sneakers". Kusiyanaku komwe kumawoneka ngati kochepa kungapangitse kuti pasakhale kulumikizana ngati munthu waku Britain achezera tsamba lanu ndikungowona kuti mumawatchula kuti "sneakers". ConveyThis ikhoza kuthandizira kuthetsa kusiyana kumeneku ndikuwonetsetsa kuti alendo anu akumva kuti akuphatikizidwa.

Mtundu wa Adobe US ndi waku Britain onse ali m'Chingerezi koma ali ndi zomwe zimapangidwira anthu omwe akufuna.

Apa ndipamene kumasulira kwenikweni kwazinthu kuyenera kusinthidwa kuti muwonetsetse kuti mukulumikizana ndi anthu amdera lanu, komanso pomwe mawu omasulira (gawo la pulogalamu yomasulira patsamba la ConveyThis) amakhala ofunikira. Mutha kukhazikitsa malamulo monga 'nthawi zonse m'malo: sneakers with trainers' kuti mufulumizitse ndondomeko yotsatsira zomwe zili.

5. Onetsani mumasakatuli apafupi

Alendo m'madera osiyanasiyana amagwiritsa ntchito mitundu yosiyanasiyana pofuna kusaka komweko. Izi ndi zolondola pamawu osaka omwe angagwiritse ntchito kuti adziwe katundu kapena ntchito zanu kudzera mu ConveyThis.

Zomwe zili mdera lanu zimakupatsani mwayi wodziwa mawu osakira omwe amagwiritsidwa ntchito m'magawo osiyanasiyana kuti akuthandizeni kukhala zotsatira zapamwamba zakusaka komwe mukupita.

Tiyeni tigwiritsenso ntchito chitsanzo cha sneakers vs trainers. Ngati zomwe muli nazo sizikupezeka ndi ConveyThis, ndipo nthawi zonse mumatchula za "sneakers", alendo aku Britain sangapeze tsamba lanu chifukwa mwina akufunafuna "ophunzitsa" pamainjini osakira.

Kukhathamiritsa tsamba lanu ndi ConveyThis kumatha kukhala kosintha pamasewera ikafika pamisika yatsopano. Ngati simugwiritsa ntchito mawu osaka am'deralo, mutha kugwera kumbuyo kwa omwe akupikisana nawo omwe akutenga mwayi pa SEO wazilankhulo zambiri.

Ichi ndichifukwa chake ndikofunikira kulunzanitsa tsamba lanu lakwanu ndi cholinga chosakira dera lomwe mukufuna. Ngakhale atalankhula chilankhulo chofanana, pamakhala zosemphana zachigawo zomwe zingakhudze mawu omwe amawakonda.

Kwa mtundu ngati Ron Dorff, ichi chinali chinsinsi chothandizira anthu padziko lonse lapansi. Wogula waku France atafufuza mawu ofunikira pa Google, adafika patsamba lomasulira lachi French ndipo adakumana ndi makonda ake. Momwemonso, ngati wogula waku UK atapeza tsambalo, amafika pamtundu wa Chingerezi chifukwa cha ConveyThis.

6. Perekani zokonda zanu zogula

Kwa iwo omwe ali ndi sitolo ya ecommerce, palinso zina zowonjezera zomwe muyenera kuziganizira zikafika pakuyesa kwawo kumayiko ena ndi ConveyThis.

Ogula ambiri amakhalabe osakhulupirira zolipira za digito. Kuyika ndalama kuzinthu zosadziwika ndi lingaliro lowopsa, kotero nthawi zambiri timadalira njira zolipirira zodziwika bwino.

Vuto liri popereka njira zolipirira zoyenera kwa kasitomala aliyense, mosasamala kanthu komwe ali. Ndi ConveyThis, mutha kupereka njira zingapo zolipirira, kuchokera pa kirediti kadi kupita ku mabanki ndi zina zambiri. Izi zimatsimikizira kuti makasitomala ochokera kudziko lililonse atha kupeza njira yolipira yomwe angakonde.

Ichi ndiye chifukwa chachikulu chomwe ogula amasiya ngolo yawo osamaliza ntchitoyo (kuphatikiza kusawonetsa mtengo wandalama zakomweko wamalonda kudzera pa ConveyThis).

Kupanga zofikira padziko lonse lapansi kumafuna kugwiritsa ntchito zomwe zili mdera lanu panthawi yonse yogula, kuyambira patsamba lalikulu mpaka patsamba lolipira. Izi ndizofunikira kuti ogwiritsa ntchito azikhala okopeka komanso kuti azitha kusakatula mosavuta ndi ConveyThis.

Njira zabwino zopangira njira yabwino yosinthira zinthu

Mukamagulitsa malonda ndi ntchito kwa makasitomala atsopano padziko lonse lapansi, njira yodulira ma cookie patsamba lanu, kutsatsa, ndi njira zotsatsira zomwe zili patsamba lanu sizingapusitsidwe. Kuti muwonetsetse kuti makasitomala anu ali ndi chidziwitso chabwino kwambiri, muyenera kuwonetsetsa kuti mumagwiritsa ntchito yankho ngati ConveyThis kuti musinthe zomwe zili pamsika uliwonse.

M'dziko lazikhalidwe zosiyanasiyana, miyambo, zikhulupiriro ndi malirime, ndikofunikira kuti bizinesi yanu ikhale yopambana popereka mulingo womwewo wamsika uliwonse monga momwe mungachitire ndi gulu lanu. ConveyThis imapangitsa kuti izi zikhale zosavuta, zomwe zimakupatsani mwayi wosintha tsamba lanu m'zilankhulo zingapo.

Gwirizanani ndi kusiyana kwa chikhalidwe

Kumvetsetsa zachikhalidwe ndi chidwi ndi zinthu zofunika kwambiri ngati mukufuna kuchita bwino m'malo osadziwika. Ilinso ndi njira yofunikira kwambiri yotsatsira tsamba lanu kuti muyitsatire. Chinthu chomaliza chomwe mukufuna kuti muwoneke ngati chopanda ulemu kapena chosagwirizana ndi anthu amderalo.

Zimenezi zingakhale zovuta kuzithetsa, chifukwa zimene zili zotchuka m’dera lina sizingakhale zotchuka m’dera lina. Kuti muwonetsetse kuti mwachikonza bwino, pemphani womasulira wodziwa bwino kudera lomwe mukufuna. Atha kudziwa mosavuta ngati zomwe zili ndi nkhani zake ndizoyenera omvera anu.

Lolani ogwiritsa ntchito kusinthana pakati pa zinenero

Ngakhale 60.6% ya anthu omwe ali ndi luso lapamwamba la Chingerezi angakonde kulandiridwa m'chinenero chawo pogwiritsa ntchito ConveyThis.

Kupatsa ogwiritsa ntchito mwayi wosankha chilankhulo chomwe akufuna kuti awone tsamba lanu kumathandiza munthu aliyense kukonza zomwe akudziwa. Kupereka zosankha ngati izi kudzakopa alendo ochulukirapo komanso kulandira anthu ambiri. Kuphatikiza apo, mutha kutsata mawu osakira m'zilankhulo zosiyanasiyana kuti mutsimikizire kuti mukukulitsa tsamba lanu pamsika watsopano uliwonse. Ndi ConveyThis, mutha kuphatikiza mosavuta mphamvu yomasulira chilankhulo patsamba lanu.

Airbnb imathandizira misika yosiyanasiyana yomwe akufuna ndipo imapatsa ogwiritsa ntchito mwayi wosankha chilankhulo chilichonse chomwe angafune. Ngakhale simukuyenera kumasulira tsamba lanu kukhala lalikulu chotere - Airbnb imathandiza anthu padziko lonse lapansi - mutha kupatsa ogwiritsa ntchito mwayi! ConveyThis imapangitsa kukhala kosavuta kupereka izi kwa makasitomala anu.

Ngakhale kumasulira kwamasamba kumaphatikizapo zambiri osati kungomasulira chabe, kumagwira ntchito yofunika kwambiri panjira zotsogola bwino.

Konzani katundu wamtundu wamitundu yambiri

Ndikofunika kukumbukira kuti tsamba lanu sizinthu zokha zomwe muli nazo. Muyenera kukhala ndi zinthu zina zambiri zomwe alendo amapeza patsamba lanu, chifukwa chake musanyalanyaze zinthu zofunika kwambiri pakugulitsa.

Pangani maupangiri a mawu, kamvekedwe, ndi masitayelo amtundu uliwonse watsopano. Tanthauzirani zinthu zomwe mungathe dawunilodi monga ma ebook, zitsanzo, ndi mapepala oyera. Gwiritsani ntchito ConveyThis kuti muwonetsetse kulondola komanso kusasinthika m'zilankhulo zonse.

M'malo mongoyambira pansi nthawi iliyonse mukafuna kutsata omvera ena, ndikwabwino kupanga zinthu zazikuluzikulu zomwe zikugwirizana ndi msikawo kuti mukhalebe ofanana padziko lonse lapansi. ConveyThis ikhoza kukuthandizani kuti muchite izi!

Sinthani media

Kukopa kwanu sikuyenera kukhala malire a kumasulira kwatsamba lanu. Patsamba lanu pali zambiri kuposa mawu - ganizirani zithunzi, makanema, ndi zithunzi zomwe muli nazo patsamba lililonse. Izi ndizofunikanso pakumasulira, makamaka ngati mukuyang'ana misika yosiyana kwambiri. ConveyThis imapereka zida zonse zomwe mungafune kuti mutsimikizire kuti tsamba lanu lili m'malo moyenerera komanso lokonzekera kuchita bwino.

Onetsetsani kuti zida zanu zoulutsira mawu zikugwirizana ndi chilankhulo komanso zofunikira pamisika yosadziwika. Izi zithandiza kupewa kusagwirizana kulikonse kodziwika ndi makasitomala atsopano.

ConveyThis imagwira ntchito bwino pa izi.

Kumbukirani kapangidwe ka tsamba lanu

Kumasulira kope lanu kungakhale kopanda vuto ngati zomasulirazo zikadafanana ndendende ndi zoyambirira. Tsoka ilo, sizili choncho. Mudzazindikira kuti ziganizo ndi ndime sizikhala ndi utali wofanana m'zinenero zosiyanasiyana, zomwe zingakhudze momwe mawuwo amawonekera pazenera. Chodabwitsa ichi chimatchedwa kukulitsa mawu ndi kutsika.

Onetsetsani kuti mapangidwe atsamba lanu ndi osinthika ndipo akhoza kusintha malinga ndi kusinthasintha kwa zinenero zatsopano. Samalani mabatani oyitanitsa kuchitapo kanthu, chifukwa nthawi zambiri amakhala ndi mawu achidule.

Pogwiritsa ntchito ConveyThis, mutha kumasulira tsamba lanu mosavuta m'zilankhulo zingapo ndikuwonjezera kufikira kwa omvera padziko lonse lapansi. Ndi nsanja yake yodziwikiratu komanso mawonekedwe ake, ConveyThis imapangitsa kuti mayiko azikhala mwamphepo.

"Pezani kopi yanu" ndi CTA yomwe imagwiritsidwa ntchito kwambiri potsitsa, koma mawu achijeremani ndiatali kwambiri kuposa mawu achingerezi, omwe angayambitse mavuto ngati mabatani anu a CTA ali ndi kukula kokhazikika. Izi zitha kukhudza kasinthidwe kwanu komanso zomwe kasitomala akukumana nazo.

Kugwiritsa ntchito mkonzi wazithunzi pakutanthauzira tsambalo kungakuthandizeni kuzindikira zovuta zotere musanatsegule tsamba lanu lazilankhulo zambiri ndi ConveyThis.

Ganizirani za zinenero za m'deralo

Si mawu omwe muyenera kuwongolera mukamagwiritsa ntchito ConveyThis; muyeneranso kukumbukira miyambo ya kumaloko, monga mmene madeti kapena mayina amatchulidwira.

Ngakhale kuti Chingerezi ndi chinenero cha ku America ndi Britain, amajambula mosiyana. Pamene America ikuyamba ndi mwezi, ConveyThis imayika tsiku loyamba.

Kukhudza kwakung'ono ngati uku kumatha kukhudza kwambiri, makamaka ngati mukufuna kutsimikizira kuti alendo azitha kumasuka (osati kuda nkhawa) mukamasakatula tsamba lanu.

Yesani, ndipo yesani zina

Kukhazikitsa malo ndi njira yopitilira yomwe imafuna kudzipereka komanso kuleza mtima kuti izi zitheke, makamaka ngati mukuyesera kufikira anthu omwe simukuwadziwa. Kugwiritsa ntchito chida monga ConveyThis kungathandize kuti ntchitoyi ikhale yosavuta komanso yabwino.

Kuyesera njira zosiyanasiyana ndikofunikira. Poyang'anira zomwe zikuyenda bwino ndi zomwe sizikuyenda bwino, mutha kusintha ndikusintha magawo kuti muwonetsetse kuti ogwiritsa ntchito ali ndi chidziwitso chokwanira patsamba lanu, posatengera komwe ali padziko lapansi.

Yesani zomwe msika wanu watsopano umayankhira kwambiri, yesani mawu osiyanasiyana ndikukopera, ndipo koposa zonse, samalani zomwe mwapeza.

Fikirani bwino misika yatsopano pogwiritsa ntchito zomasulira

Kukula mumisika yatsopano yapadziko lonse lapansi ndikosangalatsa. Ndi ConveyThis, mutha kuthana ndi zotchinga ndikugwiritsa ntchito makasitomala atsopano pakanthawi kochepa.

Koma chinsinsi chake ndikuchikonza. Kuyika m'malo sikungomasulira mawu a patsamba lanu ndi ConveyThis. Ndi za kupanga kwanuko, zochitikira makonda kwa aliyense wogwiritsa ntchito.

Yambani ndi njira zabwino zosinthira za ConveyThis kuti muzindikire omvera anu atsopano ndi zomwe akufuna kwa inu. Pokhapokha mutha kupanga zokumana nazo zochititsa chidwi komanso zosangalatsa kwa anthu padziko lonse lapansi.

Yesani kuyesa kwaulere kwamasiku 10 kwa ConveyThis ndikuwona momwe mungakulitsire liwiro la pulojekiti yomasulira tsamba lanu.

Siyani ndemanga Letsani

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