34% of websites are built with WordPress, so it’s more than a sensible option to choose them as the foundation of your online business and start building an online empire from there.
Once you choose to start your WordPress website, you’re going to have to decide on a theme.
A theme will help you convey who you are and what you are offering to your audience. There are many types, those that showcase your art well, those that encourage lots of reading, and clean and polished ones so your brand can speak for itself. The most suitable one will depend on your area of business and your target audience. There are trends in the website design world, but that doesn’t mean that one size fits all.
Through your theme, you can carefully design your visitors first impression of your business. There are infinite options, and we advise that you choose one that’s compatible with many of the most nifty WordPress plugins, which will help you expand your business and help you optimize the workflow.
With so many choices available, it’ll be difficult to make a decision, you’ll definitely get distracted by how “cool” or “pretty” some are. Appearances are important, no lie, but remember to take a look at the features and make sure they won’t obstruct your work. Simple themes are the most versatile ones.
StudioPress (WP Engine) has a small assortiment of carefully curated WordPress themes that are both functional and appealing. Let’s further analyze the different features of WordPress themes and take a look at some of StudioPress’ themes.
The different aspects that compose a good theme
Your WordPress theme should be functional and offer only the features that you need for your business, don’t clutter by adding unnecessary things because this will obstruct the path from your customer to your product.
Those themes with bountiful features are very impressive, but only in theory, because in practice they don’t help your visitors navigate your site comfortably.
Remember: you want a theme that will lead your visitor to your product or service in the most straightforward path. And make it look good without ever sacrificing the usability.
Having a working mobile version is not something fun to show off anymore, nowadays it’s an expectation, because Google indexes prioritizing those websites with functional mobile versions. After all, the majority of Google users start their searches from mobile devices.
Since you can do amazing things with WordPress plugins that take your website to the next level, you’ll need a WordPress template simple enough that it won’t generate compatibility issues with your favorite plugins.
Maybe you’re using WooCommerce with an SMS marketing plugin like Twilio for your e-commerce, or you have installed translation plugin like ConveyThis to turn your website multilingual. You’re going to need a template that doesn’t require that you let go of any of these tools to work well.
You won’t have any compatibility issues with ConveyThis, regardless of theme, but other multilingual plugins may cause trouble.
Striking WordPress themes
Now that you are familiar with the different features we can start browsing themes!
WP Engine offers a great selection of almost 50 WordPress themes that are more than suitable for e-commerce.
Here is a small sample of four that you can explore that will show you the potential of a WordPress website and its usefulness for your business. You’ll notice that they are all stunning, responsive and ConveyThis compatible! This means that once you have your website, the leap towards a fantastic multilingual website will be immediately available.
Breakthrough Pro features minimalism combined with a sophisticated color palette, the end result is a sleek layout, optimal for businesses that want to showcase their portfolios, services and creativity.
This theme is mobile responsive, which means that it will adapt the content to look good in every browser, screen and device.
The theme’s customizer allows you to tweak the settings while you see a preview of the changes being done in real time. You can also add up to 9 widget areas and a widgetized sidebar for further customization.
This theme is pre-styled for e-commerce and it also features a custom header, a landing page, and a pricing page.
Infinity Pro is an elegant choice for those digital businesses looking to increase their online presence. The customization options make it one of the most flexible themes created by StudioPress to date.
This flexible e-commerce theme allows you to get up and running in minutes and you can customize the header and add your logo, it features full support for text based logos.
Infinity Pro also features layout options, 13 widget areas, a landing page, a team page and a lead capture page, and is mobile responsive.
Altitude Pro features the always eye catching parallax effect, but it’s not just a pretty theme, it’s also has flexible features that will steal your heart.
With Altitude Pro you can have a custom background, a custom header and there are layout and sidebar layout options to choose from.
Its 7 homepage widget areas, the landing page, and its mobile responsiveness will take you and your business higher.
Academy Pro is a great option for online course creators, membership site owners, and educational content marketers.
This theme is really easy to use and very versatile. Build fifteen landing pages or build a complex digital experience, let your imagination run wild and use make this theme work for you and your brand. This template is accessibility ready and if you are using WooCommerce or HubSpot, they are integrated by default.
The amount of widget areas is rather small, only 6, in comparison to the other themes mentioned, but as we mentioned before when talking about website design, less is better, no need to use all of them if they don’t suit your business.
Launch your business with StudioPress and ConveyThis
It’s been talked about at length how having a multilingual website is pivotal for owning a profitable business.
This is easy to do, install the ConveyThis translation plugin in your WP Engine theme and voilà! The world has just gotten a little bigger for your store, and once it’s SEO optimized, you’ll start to attract more attention and your website will get new visitors.