2021年のトップ国際eコマース統計
世界的大流行の影響を受けていない人間の生活の一部であるCovid19はほとんどありません。ある場所から別の場所への移動が制限され、フェイスマスクを着用することが新しい標準になり、ほぼすべてが変わりました。
興味深いことに、人間の特徴の1つは適応です。その結果、最も残酷な状況でも、私たち全員が簡単に適応することができました。私たちが外に出たり、都市を移動したりすることが安全でなくなった時点で、世界はすぐにデジタル方式に切り替わり、新しいトレンドや正常性に対応できるようになります。オンラインショッピングは、これらの変化から大きな利益を得る側面の1つです。
オンラインビジネスにとって、現在何が起こっているのかを注意深く分析することが特に重要であり、したがって、近い将来に彼らに利益をもたらす計画を立て始めることが重要です。適切な戦略を立てれば、この不確実な時代が終わった後、より強力なカムバックを経験するでしょう。したがって、この記事では、非常に重要な2020年の国際eコマース統計を見て、将来起こりそうなことと比較します。
Covid-19パンデミックの影響
covid19のパンデミックがeコマースに与える影響を強調することは強調しすぎることはありません。確かに、2020年までに、eコマースはすでに成長を遂げ始めています。しかし、パンデミックの発生に伴い、eコマースの成長は、通常は目立つ物理的な場所ではなく、オンラインストアに焦点を合わせる人々を調整することによって急速に追跡されてきました。
それはある種の並外れた成長です。これは、さまざまな統計を確認すると明らかです。たとえば、adobeの統計によると、5月の初めから6月の最後の週までのすべての日で、時価総額は20億ドル（20億ドル）を超えます。
One aspect of ecommerce that is difficult to see is getting conversion rate increased. Interestingly, conversion rate drastically increased by some 9% as early as 2020 i.e. February as reported by Quantum Metrics. Something that only happens on Cyber Mondays.
Also, it is expected as stated by Business Insider that Amazon worldwide sales will get to a peak of $12 billion in 2020 far over previous years even before the pandemic. What is the reason? Just because of the increase in customers’ reliant on ecommerce bearing on the covid19 factor.
What makes these growth notable? It becomes more and more noticeable because new customers or prospective consumers are trooping into the online shopping market. Even older ones who are not inclined to using smartphones and electronic gadgets are compelled to learn and explore the use of them for ecommerce because of the pandemic. For example, there are some 12.2% increase in the numbers of online shoppers between 65 age and above in the US only. Another interesting report from Accenture has it that 169% rise in ecommerce sales will be possible coming from new ones or users with low frequency after the covid19 pandemic.
Going by what many of the ecommerce consumers are saying, there is every possibility that this geometric growth will not fall any time soon even when physical store location becomes opened. Hence, projections are pointing that by the year 2021, sales on ecommerce will have risen to some $4.8 trillion.
2020年の最大のeコマース市場
Regardless of the fact that the world went into a global recession, ecommerce is maintaining growth in almost all parts of the world. Countries that have been struck by the heavy effect of the pandemic such as Spain, Malaysia, and the Philippines are expected to witness more ecommerce growth of over 20%. Yet, you may wonder what country has the biggest and largest ecommerce market in 2020. It is no other country than China. It is estimated that China has $672 billion sale from online each year.
Ecommerce across the border is something that is getting widespread these days especially in countries like the US, France, India, Mexico, Singapore, Indonesia, China, and Australia. It is believed that China will be instrumental to the growth of cross border ecommerce because the middle class in that country are yearning for foreign products that are authentic and since these are available, they are willing and ready to increase their ecommerce spending in 2020.
eコマース市場で中国の成功に貢献した要因はeコマースウェブサイトです。たとえば、アリババのようなウェブサイトは、国境を越えたショッピングをそこの人々の間で人気のあるものにしています。それだけでは不十分であるかのように、他の国々はBanggood eコマースWebサイトを含むWebサイトの使用を購読しています。
In hierarchy, the US follows China in the rank of top big ecommerce in the world in 2020. A report from eMarket suggest that US will see an 18% increase in 2020 over the past year on consumers’ purchases because consumers would have spent some $709.78 on ecommerce. Countries that follows the US on the list are the United Kingdom, followed by Japan, Germany next, and then France while others follow.
2020年の最高のパフォーマンスのeコマースカテゴリ
Guess which ecommerce product category that will top the list. Medical right? You are very correct. Due to the outbreak of the pandemic, many becomes more conscious of their health than ever before. According to a more recent study by Adobe indicated that sales of products that protect one against virus(es) such as alcoholic based hand sanitizers, hand gloves, nose masks and face shield skyrocketed with an increase growth that is over 800% within the first 70 days of the year.
Since the concept of stay at home erupted after the outbreak of the pandemic, many adjust the furnishing products in their homes because many tried to get an improvement to their working space and the living space. It on this note that the largest search on internet across all retailers was said to be home furnishing equipment and furniture. Since the beginning of the pandemic, the came to an increase of some 46.8%. Therefore, it is understandable that home improvement product sales increased in the early March in the US by some 13% more than in 2019.
Another category of product that perform well is fitness product or equipment. This is reasonable because movement outdoor is limited and as a result people are not allowed in the gym centers. To adapt to this condition and in response to the closing of gym centers, many had to ‘convert’ their homes to their gym center. This seeming simple decision brought about a high in the demand for fitness equipment. This was evident in the in the increase of 55% that happened within the first two weeks of the month of March only. As if that is not enough, many are now of the opinion that gyms may no longer be substantial in the future because many now love the idea of exercising at their respective homes. To buttress this point, nypost in its research reached a conclusion that three of five Americans believed that gyms will be an idea of the past come post-covid19 era.
この時点で、2020年のいくつかのeコマーストレンドにすばやく切り替えましょう。ここでは、以下で説明します。
トップeコマーストレンド
- Mcommerce: the fact that people stay at home and could not go to social gatherings has made many become much glued to their mobile devices. On average, a user spent 27% of working hours in a day focusing on their mobile devices in April 2020. This is some 20% increment over 2019.
What is the result of this? People are now more inclined to shop with their mobile devices. The amount spent by consumers purchasing products online using mobile devices increased to over $50 in the first six months of the year 2020. Major places these was spent are on gaming, online streaming, and shopping. It is expected that by 2021, mobile commerce will rise to some 72.9%.
持ち帰りのポイントは、2020年にモバイルがビジネスチャンスで大きなシェアを占めたことです。ただし、顧客は関連する店舗から購入する傾向が強いことに注意することが重要です。
- パーソナライズ：オンラインベンダーの数が大幅に増加しているため、競争が激しくなっています。顧客はオンラインストアのいくつかのオプションから選択できるようになったため、購入したいと思うでしょう。あなたが他の人から際立っていて、あなたから購入するあらゆる理由を顧客に与えるならば、あなたはあなたの競争相手より上になります。これは、パーソナライズによって実現できます。
Epsilon concluded that there is 80% of online shoppers have the likelihood of buying a company that offers personalized products and services. Hence business owners should try and build customer loyalty by offering personalized experience for the customers.
- ローカリゼーション：国境を越えたeコマースが増加しているため、ビジネスオーナーがウェブサイトをローカライズするのが最善です。これは、海外の顧客が、言語、特性、文化に共鳴しないWebサイトで時間とリソースを浪費することを好まないためです。ローカリゼーションなしでは十分な成功を収めることはできません。
Well if your concern is about how you will go about localization, you should not panic because ConveyThis automated tool will send you international in few minutes.
Sooner or later, people will go back to the normal way of life but what has changed with consumer behavior will take a long lasting effect. Keep up with the ever increasing world of ecommerce and you will not have to think back at the negative effects of the pandemic in 2020. Translate, personalize and localize your website today to compete and standout among others using ConveyThis.
